AMP Pages: Why They are Crucial to your SEO campaign

If you’re designing your marketing strategy to maximize your user experience (and you should be!), you’ve no doubt heard of AMP pages. Google Accelerated Mobile Pages, or AMP, is an open-source Google-run project that allows users to create super-fast mobile content pages. This is good news for you as a business owner, because AMP pages […]

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How to Create User Intent-Focused Content

Successfully determining user intent, or search intent is the foundation of a successful Search Engine Optimization (SEO) and conversion optimization strategy. It is impossible to succeed at optimizing your digital conversion without first addressing customer intent because if you haven’t, you really have no idea what your customers are looking for when they end up […]

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What Is Google Panda?

Google is an exceptional search engine. You can enter in any search phrase you could imagine, and almost instantly find the most relevant results possible. On occasion, you might need to rephrase to search what you’re looking for, but that’s all it takes. If you’ve ever wondered how Google is able to understand and interpret […]

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Narrative in Content Marketing

The Benefits of Applying Narrative and Storytelling to Content Marketing

Companies that are experts at content marketing really stand out for their memorable content and strong brand identity. When companies consistently generate great material, they gain loyal followers who remember the brand and want to contribute to its growth. The content strategy success of these companies is something every new company wants to emulate, but […]

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What The August 1st Google Algorithm Update Taught Us

What is a Google algorithm update? Algorithm changes can be frustrating because they seem to help some kinds of businesses while hurting others. Google changes its algorithm hundreds of times a year (they say that they even will release multiple small updates in one day), but only a few of those changes each year are […]

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Google Knowledge Graph: Everything You Need to Know

If you’ve ever tried out different search engines, there’s a good chance that you’ve found Google to be a stronger performer compared to its competitors. Search engines like Bing and Yahoo do their job, but Google almost always helps me find what I’m looking for significantly faster and towards the top of their SERPs. There’s […]

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Facebook Business Pages Are NOT Dead—As Long As You Know What You’re Doing

Due to recent legal issues, Facebook has been hard at work transforming its business model to better suit its users. A major part of this transformation includes showing less organic business-related content in viewers’ newsfeeds. Facebook Founder and CEO Mark Zuckerberg stated earlier this year that Facebook’s algorithm would change to prioritize “meaningful social interactions” […]

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What Is a Vertical Search Engine?

When you think of a search engine, the classic Google desktop search results page will almost definitely be the image at the forefront of your mind. And when you’re using Google, the sky’s the limit. You can type in the phrase blueberry, and find everything from blueberry recipes to facts about where they’re grown or […]

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