SEO Website Migration Services

SEO site migration services that deliver a smooth transition while safeguarding your online presence and standing.

Connect with a migration specialist

Big Leap has been a great partner. They have become like an extension of our team rather than a vendor that you rarely hear from. We’re in constant communication between both teams and work on a multitude of projects together at all times. Big Leap has also been easy to integrate into projects with other partners of ours, expanding our marketing team’s capabilities.


Common Pitfalls of a Site Migration

SEO affects a range of aspects of your site, including visibility, traffic, and rankings. So without a proper SEO lens helming your migration, you compromise your site’s online standing.

Here are some all-too-common pitfalls of site migrations.

You Lose Visibility from Search Engines

As much as website migrations bring growing pains for your team, these changes make search engines uncomfortable too. Google won’t know what’s changing.

What we do: Our team leverages SEO to explain to search engines what, why, and how your site is shifting. This assures we’re setting up your migration for success.

Ranking and Traffic Fluctuations

Traffic and ranking fluctuations are often the norm when migrating your site. Search engines need time to understand the changes and update their indexes.

What we do: While you can’t control temporary traffic dips, they can be limited with Big Leap’s dedicated SEO professionals involved during every step of the process.

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Not Planning for Algorithm Updates

Just when you think site migrations can’t get any more complicated, the ever-changing algorithm updates make it an even more volatile journey.

What we do: To help mitigate the impact of updates, we proactively build precautionary steps to maintain your visibility. Our team consistently has their ear to the ground, monitoring updates.

Technical Hurdles

Crawling/indexing issues are no strangers during a site migration. A lack of technical SEO elements in place sets your site up for various hurdles and longer-term impacts.

What we do: Our team invests time to address technical SEO elements prior to your migration. This helps minimize issues and safeguards your online standing.

Our Website Migration Services

We have three main phases in a migration:






Each stage entails unique website migration checklist items (shared with you) that are tailored to the type of migration service your site merits.

The common types of migration services Big Leap has first-hand experience handling include:

Rebranding or Acquisition

Undergoing a rebrand or acquisition?

  • Update domain name
  • Make structural changes (site hierarchy, navigation, internal linking)
  • Refresh the look and feel of your site
  • Merge multiple sites and redirect outdated URLs

Web Hosting Migration

We’ll consult with and assist your development team to ensure SEO-related mistakes are avoided. Don’t have a dedicated development team? We can conduct the entire migration for select CMS/platforms and web hosts for you.

Our digital marketing and web development teams ensure your site is copied, reinstalled, and reconfigured on your new hosting provider.

From Transition to Triumph: Unveiling Site Migration Success

Our clients are a testament to the value of an SEO-centered approach to your site migration strategy. Learn about their experiences and the long-term results we’ve been able to accomplish.

Visionworks logo
40% increase in clicks/engagement
124% increase on organic views
Oy Boy logo in white
95.4% increase in organic traffic
92.5% increase in pageviews
990.9% increase in new visitors
McCoy's Knotty Alder Cabinets logo
60% increase in lead generation
2665 keyword rankings

Site Migrations FAQ

A site migration is when your website undergoes considerable changes that impact its visibility on search engines.

There are several reasons a business might need to migrate its website. They include:

  • Business acquisitions and mergers
  • Rebranding/redesign
  • Outdated elements that require moving to a new CMS/platform

Executing the reasons above requires facilitating actions such as:

  • Switching platforms or web hosts
  • Updating domain name
  • Merging two websites and ensuring the redirection of outdated URLs to the correct pages
  • Removing a page to send users to a new page
  • Making structural changes, such as site hierarchy, navigation, and internal linking shifts
  • Altering the look and feel of your site, incorporating media, or boosting your site speed

The time spent on a site migration depends on:

  • The size of your site
  • The server(s) being migrated to and from
  • The amount of changes being made to the site including the structure
  • The number of URLs and redirects required
  • Whether there are international pages to be migrated

A straightforward change can take from 30 minutes to up to half a day. For larger sites, the entire process may span weeks or months. This includes all areas of production:

  • Planning
  • Meetings
  • Collaboration
  • Design/Development
  • Testing while in staging, pre-launch, during launch, and post-launch

As with most digital marketing projects, there isn’t a one-size-fits-all approach to site migrations. Thus, before solidifying project plans, we encourage you to speak with a site migration specialist.

There are various types of site migrations, such as:

  • Site merges
  • Site rebranding
  • Platform or host changes
  • Structural changes
  • Design/UX changes
  • Content changes

Migrations may encompass one or more of the above. Whatever your needs, finding a website migration service partner with proven experience and expertise in those areas is essential.

Don’t Just Take Our Word For It

“Big Leap has been a great partner. They have become like an extension of our team rather than a vendor that you rarely hear from. We’re in constant communication between both teams and work on a multitude of projects together at all times. Big Leap has also been easy to integrate into projects with other partners of ours, expanding our marketing team’s capabilities.”

VisionWorks logo

“The whole team has been responsive and helpful. Our ideas have been heard and implemented.”

Oy Boy logo

“The workflow was seamless. They acted as a part of our internal team and went the extra mile to assure we were happy with the results. I really appreciate Big Leap’s level of expertise. They can solve complex problems in a timely manner.”

Alphagraphics logo

“Bigleap has helped us consistently improve our SEO rankings and increase our organic traffic and revenue. Since they have joined the team (about a year ago) we have more than doubled the amount of revenue from organic sources.”

Wandrd logo

“Their level of transparency sets them apart. It’s a trait that’s increasingly important in the SEO industry, so I truly respect their openness and honesty.”

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Learn & Grow with Our Latest Resources

Experience a Smooth and Successful SEO Site Migration with Big Leap

Over the years, Big Leap has conducted 100+ successful site migrations. In addition, we’ve helped clients recover from SEO declines due to haphazard migrations done at prior agencies. With this, our team understands the essentials for delivering an effective site transition.

If you are preparing for an upcoming migration, contact Big Leap’s site migration experts today. Together, we can successfully migrate your site while minimizing ranking fluctuations.

Let’s Talk About You.

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