In the past, many would have said that Instagram was not a significant ranking factor for SEO primarily due to the fact that Google had no way to index or crawl the images or videos posted through the social platform because it was mostly java. However, with Instagrams recent algorithm update allowing ALT text, things […]
Category: SEO
How to Balance Writing Blogs for Users and Search Engines
You’ve done your research, you know all those SEO best practices, and you’ve got your keyword ready. With all of this information in your arsenal, it’s easy to treat a blog post like a project in data implementation, acting as if your content is nothing more than a template to drop some keywords into. While […]
How to Manage Your Site Map with Search Console
A “sitemap” is a file you submit to Google to tell the search engine which pages on your website to crawl and which to block from indexing. Your site doesn’t need a sitemap in order for most search engines to crawl and index it, however, the sitemap gives Google more information about your site, such […]
How to Leverage a Website with Little Content on It
Here at Big Leap, we spend a lot of time preaching the value of high-quality content. No other marketing strategy or trick can make up for poor content, and building a loyal audience base will be nearly impossible without it. But what if your site doesn’t have a huge backlog of awesome content yet? […]
The Beginner’s Guide to Google’s Page Speed Insight Tool
Think fast: how long will you wait for a website to load before you click away? If you’re like most users, the simple answer here is “not long.” According to recent data, 47% of users expect a desktop website to load in 2 seconds or less, and 40% will actually leave if loading times […]
How to Come Up With a Topic for Your Blog
People get into blogging for all kinds of reasons. Maybe you just launched a small business and need a reliable way to build your online reputation and your SEO. Or, maybe you’re a stay-at-home parent who’s looking for a side revenue stream that doesn’t require daycare. Whatever your backstory or reason for Googling this […]
How to Use the New Google Search Console
Google Search Console is an intelligent tool that tracks your website’s performance and sends you email alerts when any part of your website needs work. It’s an indispensable tool that maximizes your marketing return on investment (ROI), and makes your website more effective and efficient. Search console tracks technical parts of your website, like broken […]
25 Things to Keep As Recurring SEO Tasks
It can sometimes feel like running a business is a never-ending checklist. There’s not enough time in the day (or the month or year, for that matter) to do everything you know you’re supposed to be doing according to the experts. While it’s true that some marketing tasks are a one-and-done kind of thing, and […]
How to Set Up Review Schema to Help Your Online Reputation
Google just keeps on getting smarter and smarter, and as long as your site is well-optimized and thoroughly crawlable, they’ll be able to accurately determine what about 80% of your site is all about. 80% is pretty good, but it’s not perfect, so you can use certain tools called “schema markup” to provide Google with […]
How Many Pageviews Should My Site Get?
You’ve ticked all of the “marketing” boxes for your new business – you’ve created a Facebook page, signed up for Google My Businesses, started keyword research, and designed a shiny new website. But now what? How do you know if your efforts are successful? When new businesses are first starting their digital marketing efforts, one of […]