Today, customers hold more power than ever before. They may be the most informed consumers in history, with their easy access to extensive knowledge of products, services, and businesses. They also exert tremendous influence over the choices of other consumers. 88% of customers trust online reviews as much as recommendations from people they know and [...]
With the rise of social media, third-party review sites, blogs, and other digital platforms, your online reputation matters more than ever before. With over 95% of shoppers reading online reviews before making a purchase, your online reputation can be a significant business asset. But, unfortunately, many businesses find that it can also be a serious [...]
With over 750,000 franchises in the U.S., franchising is a long-standing, viable business model. A large part of the appeal is the opportunity for franchise owners to capitalize on established branding, reputation, and products from Day 1. A vital component to franchise success, according to the International Franchise Association, is consistency in maintaining and strengthening [...]
The direct selling industry has been going strong for years, with 118.4 million people involved and $193 billion in sales worldwide in 2018.
During our meetings with potential clients, we often hear the question, “Does SEO really work?” That is quickly followed by a story of some SEO ninja that’s uncovered the secret recipe to endless free traffic in no time at all. The truth is, there’s no secret. SEO takes consistent, daily effort over time to achieve [...]
In the startup world, where resources are stretched paper-thin and everyone wears ten hats, it’s common to hear founders say they don’t have time to focus on SEO (Search Engine Optimization). It’s too expensive, too competitive, and takes too long to generate results. But in such a competitive space, every advantage counts. Focusing a bit [...]
I did a quick google search on my phone the other day for an SEO agency. My breath caught when the results popped up. They’re everywhere. I’m talking over 50 firms within a 20 minute drive. After scrolling through both the first SERP page and the google map results I could already feel the dread [...]
One of the most frustrating parts about working with organic SEO is that it’s difficult for businesses to compete with large corporations that traditionally dominate search. Amazon is the best example. Ecommerce sites of all sizes often struggle to outrank Amazon, which largely comes down to their extraordinarily high domain authority. Sites have tried to [...]
For most people, SEO is a little complicated, especially if you’re just starting out. With all of the tools to learn, it’s hard to know where to even begin. Since there are many factors that determine rank, we’re going to simplify and focus on just one: getting relevant backlinks to your site to improve rankings. [...]
