Running a website can be exhausting. New technologies are always emerging, and finding the best ones will be key to gaining a competitive edge, and Google is always changing, too. This means that best practices are shifting and that we’re sometimes left a little scrambling to update our sites to not only meet best practices [...]
Trying to stay on top of all of the changes that Google throws our way can give you whiplash before long, and we’ve found that to be particularly true recently. While the powerful search engine is always rapidly evolving in ways both big and small, the last few months have really been a whirlwind of [...]
One of the most frustrating parts of working with organic SEO is that it’s so, so difficult for small- and medium-sized businesses to really compete with massively well-known large corporations that traditionally dominate search. Amazon is perhaps the best example of this, having product pages that typically show up before those on smaller sites. Ecommerce [...]
Businesses, brands, and organizations all across the world invest an enormous amount of time and energy into trying to increase their organic search rankings. This has become more complex over the years, with so many factors being taken into consideration and fluctuations in the algorithm that keeps everyone on their toes. Google’s Search Console can [...]
With Amazon same-day delivery, Uber Eats, and the instant access the internet provides us to almost all information known to man, we’ve all gotten so accustomed to right now results that we sometimes forget that not everyone that happens online is instant and that some things take time. Believe it or not, site crawlability is [...]
You’re running a Google Ads campaign and SEO campaign, simultaneously working hard to send as much traffic as possible to a single landing page. Google Analytics can tell you where the site viewers are coming from, how long they’re staying, and if they move on or click away. You notice that a lot of users-- [...]
Want to have more of your website showing up on the first page of Google rankings without paying an arm and a leg for PPC campaigns? Of course, you do! Who wouldn’t? The fact that this is such a popular ambition, of course, makes it all that more competitive and difficult to achieve. In many [...]
SEO agencies are seemingly everywhere, but there are so many unqualified, not-so-great agencies out there that they make it difficult for potential clients to find the ones that are actually good at what they do. And then sometimes even the best agencies won’t be a great fit for a certain client based on the client’s [...]
Sometimes Google releases a new algorithm that can send everything into a tailspin because it’s prioritizing or punishing site behaviors or characteristics that it hadn’t before. This can leave everyone scrambling to try to keep up. Sometimes, though, an algorithm update can send everything into a tailspin because of an unexpected, unintended glitch. This happened [...]
