Most of the internet functions on the basis of what’s called the Hypertext Transfer Protocol (HTTP). This is what enables us to click on a link, and be sent to a different web page, rather than having to type in the address manually. HTTPS, an updated version of this protocol, helps protect sensitive information that’s […]
If you’re new to pay-per-click (PPC) advertising, it can be tempting to simply add all of your SEO keywords as PPC keywords, create a few ads and press “go”.
That, however, would be a mistake.
While SEO and PPC keyword research have a lot in common, there are a few important differences between PPC and SEO that […]
The crawl is an important part of any SEO campaign.
But what is a crawl and how do you make sure you are optimizing your crawl to best benefit you? We will look at these questions and give you our top suggestions for optimizing your crawl budget so you can get the most out of your […]
Let’s get right to it. In the mystical and magical world of the internet, there are basically two types of links: external links and internal links.
An external link is a link that points from an external domain towards your domain. These are usually a favorite among SEO’s since these types of links can funnel […]
December 20th, 2017 Google Update:
Google has recently expanded the character length of meta descriptions to 320 characters. You’ll notice a change in the SERP’s, where instead of there being 2 lines of a meta description, there can be 4-6 lines of meta description length. Make sure to look through your meta-data and update it as […]
We all have that problem as SEOs where we have been working for months trying to get first page rankings for certain keywords. Back in the “black-hat” days, we would just order thousands of links with a certain anchor-text, and boom! A first-class ticket to the first page of the SERPs.
Now…welcome to 2017 where […]
Optimizing an e-commerce site for SEO purposes can be a daunting task. Especially if you have a large number of products and pages, you may wonder where to begin or what keywords to choose. Additionally, you may wonder how to choose keywords that will actually bring sales along with web traffic. Here are three tips […]
Walking in the door of a restaurant can be a big commitment for picky eaters. To combat this, restaurants put a menu on their door to give a little taste of what’s inside and entice walk-in traffic. In regards to Search Engine Optimization (SEO), when you hear the terms rich snippet, answer box, or structured […]