What Is a Vertical Search Engine?

When you think of a search engine, the classic Google desktop search results page will almost definitely be the image at the forefront of your mind. And when you’re using Google, the sky’s the limit. You can type in the phrase blueberry, and find everything from blueberry recipes to facts about where they’re grown or […]

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How to Use a FAQ Page to Address Customer Pain Points

A Frequently Asked Questions (FAQ) page is one of the most powerful but underutilized website tools at your disposal. Aside from its obvious function, a place where your customers can go to learn more about your products and company, your FAQ section has the potential to be so much more – a low-effort way to […]

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google analytic goals on laptop

What is the Difference between Goals and Events in Google Analytics

Even if you’re just dipping your toes into the water when it comes to digital marketing, you’ve likely heard of Google Analytics. Google Analytics (GA) is an uber-powerful, free analytics tool offered by the search engine to help you analyze your website traffic, measure your marketing return on investment (ROI), and meet your conversion goals. […]

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How to Find Your Target Audience

Defining your target audience is one of the most critical pieces in your content marketing strategy. Before you even start the content creation process, you have to know who you’re making the content for. Are you writing this blog post for the business owner down the street? For the guy who walks your dog? For […]

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How Much is Too Many Keywords? Proper Use of Keyword Density

We know that optimizing for keywords will help our blog posts, Facebook updates, Tweets, and site content show up in relevant searches. This presents a big opportunity, and it’s naturally tempting to try to fit as many keywords into your content online as possible. Why not really hammer in the point to make sure that […]

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Why Optimizing Anchor Text is Critical to Your SEO Game

Link building, or the process of earning backlinks to your site from other reputable sites, is a critical piece of the SEO puzzle. The more links from high-quality trusted sites that point back to you, the more trustworthy your site appears to the search engine, which boosts your page rankings and brings more visitors to […]

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How to Use Google My Business Attributes to Improve Your Reputation and Local Searchability

If you’re a small business owner or startup, it’s very likely that the majority of your business comes from members of your local community. Your loyal customers are already telling all their friends about you, but what’s the best way to expand your customer base after you’ve maxed out all your referrals? Improving your local […]

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How to Best Optimize Magento for SEO

Magento is an open-source ecommerce solution that can be used to build a fully functional virtual storefront. It’s customizable, and the sky’s the limit for what you can create with the platform. Because so much work goes into creating the site of your dreams on Magento, however, it can be easy to accidentally overlook SEO […]

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What is Black Hat SEO? How to avoid bad site practices

“Black Hat SEO” is a term used to describe unethical SEO practices intended to increase a website’s search engine ranking. These shady strategies generally provide no additional benefit to the user, are a violation of the search engines’ terms of service, and are purely intended to “beat the system.” The term “Black Hat” refers to […]

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seo tips for startups

10 SEO Tips for Startups

In the startup world, where resources are stretched paper-thin and everyone wears ten hats each, it’s common to hear founders say that they don’t have time to focus on their Search Engine Optimization (SEO) – it’s too expensive, too competitive, and takes too long to generate results. But in such a competitive space, every advantage […]

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