SEO is absolutely critical to success online, but that doesn't mean you have to like it. In fact, not a lot of people do! Here are seven reasons why SEO is the marketing tactic everyone loves to hate.
For most people, SEO is a little complicated, especially if you’re just starting out. With all of the tools to learn, it’s hard to know where to even begin. Since there are many factors that determine rank, we’re going to simplify and focus on just one: getting relevant backlinks to your site to improve rankings. [...]
Content marketing might seem like the most simple, straightforward platform out there. You start a blog, you set your goals, you create a strategy, and then you write the content. While it may sound easy, it’s common for brands to work hard to develop a strong strategy for their content marketing (or pay someone to [...]
How do you get your content into Google’s Featured Snippets (also commonly called “Rich snippets”)? This guide will show how to create content, structure it, and what to place where to get those coveted featured snippets. What are rich snippets? Rich snippets, or “featured answers,” are highlighted organic search results that Google features at the [...]
Like most writers, digital marketers can suffer from writer’s block. We can struggle with what to write or what topics are most relevant to our audience. The most important thing to worry about is whether or not anyone is going to find your content useful and, most of all, shareable. Thankfully, you can always find [...]
After more than a year of fine-tuning and testing, Google has officially begun to migrate websites that have implemented best practices for mobile-first indexing. This means that Google is going to look at the mobile-version of a website and index the content of a mobile site. You may be wondering if this is a big [...]
Security has continued to be one of the biggest concerns for people on the internet, and rightfully so. We share A LOT of information on the internet today. From purchasing household items on Amazon to checking our bank accounts, odds are that you have entered credit card information or entered your bank account PIN to [...]
What does a paper airplane toss, a waffle truck, and a scavenger hunt all have in common? As it turns out, Big Leap’s Open House celebration on August 29th, 2016, featured all that and more! Our Brand New Digs! We’ve moved to an amazing new office, and we wanted to break it it with a [...]