Content marketing might seem like the most simple, straightforward platform out there. You start a blog, you set your goals, you create a strategy, and then you write the content. While it may sound easy, it’s common for brands to work hard to develop a strong strategy for their content marketing (or pay someone to [...]
For many people, SEO can get a little complicated if you’re just starting out. There are so many tools to learn and it can be hard to find a place to begin. Since there are so many factors that determine to rank, we’re going to try and simplify it and only focus on one of [...]
How do you get your content into Google’s Featured Snippets (also commonly called “Rich snippets”)? This guide will show how to create content, structure it, and what to place where to get those coveted featured snippets. What are rich snippets? Rich snippets, or “featured answers,” are highlighted organic search results that Google features at the [...]
Like most writers, digital marketers can suffer from writer’s block. We can struggle with what to write or what topics are most relevant to our audience. The most important thing to worry about is whether or not anyone is going to find your content useful and, most of all, shareable. Thankfully, you can always find [...]
After more than a year of fine-tuning and testing, Google has officially begun to migrate websites that have implemented best practices for mobile-first indexing. This means that Google is going to look at the mobile-version of a website and index the content of a mobile site. You may be wondering if this is a big [...]
Security has continued to be one of the biggest concerns for people on the internet, and rightfully so. We share A LOT of information on the internet today. From purchasing household items on Amazon to checking our bank accounts, odds are that you have entered credit card information or entered your bank account PIN to [...]
What does a paper airplane toss, a waffle truck, and a scavenger hunt all have in common? As it turns out, Big Leap’s Open House celebration on August 29th, 2016, featured all that and more! Our Brand New Digs! We’ve moved to an amazing new office, and we wanted to break it it with a [...]
