ECOMMERCE, SEO, & PROMOTION

THE RESULTS
in money raised
in money raised
a spot for Nomatic at the Super Bowl
a spot for Nomatic at the Super Bowl
views on the review video
views on the review video

THE PROJECT

WEBSITE

www.nomatic.com

COMPANY SIZE

1-10 employees

BUSINESS TYPE

For Profit

PROJECT GOALS

Kickstarter

In an ever growing, Kickstarter community, amazing travel bags are on the rise. So how do we beat out top competitors like Amazon, Macy’s, and other big players in the game.

We needed to do a technical audit of the site and through extensive keyword research we were able to find new keywords that were more niche, than the broad terms.

They also ranked really well on the first page for certain terms, but those terms were not converting, which is why we pivoted to a different strategy with new, long-tail keywords that will convert at a higher rate.

THE STRATEGY & RESULTS

One thing they challenged us with is to increase their social media presence. They were wanting to send out 25 bags per month to different social media influencers, bloggers, vloggers, and celebrities.

Through intense outreach via email we were able to get in-touch with Creative Artists Agency (CAA). After working out some details we were able to secure a spot for Nomatic at the Super Bowl doing a gifting suite specifically for CAA’s clients. This included some of the following athletes: Alex Smith, Luke Kuechly, Prince Amukamara, Desmond Howard, Hunter Henry, Matthew Berry, Danny Kanell, and others.

This opened up a door for us to work with huge influencers and athletes. Most of the NFL players actually posted a picture holding the bag or using the bag, which brought a lot of credibility to the brand. Since the Super Bowl weekend, they’ve continued to be invited to other gifting suites for other sports and events.

We were able to work with an agent and sign Field Yates to a year long agreement to be an influencer for Nomatic exclusively. Along with working with the athletes and TV personalities, we’ve been able to work with others that are living #LifeontheMove. Through our outreach efforts the Nomatic bag has been featured on review sites, like “The Broke Backpacker”:

This isn’t the only time they do the review. They also put it up against other bags and even rate it as the Best Overall Minimalist Backpack for Travel.

In April 2018, Nomatic launched their Kickstarter for their laptop and messenger bag. It was on the cusp of hitting $1 million in money raised, and the last week of the campaign we were able to acquire a spot for them on Good4Utah on the Good Things Utah segment during their morning show:

Through Youtube reviews like this one from Ellie & Jared, he talks about how he loves his Nomatic bag and is going to use it for his hospital bag when they have their baby. The review video has been viewed over 435,000 times and Jared has tweeted about it numerous times:

CONTACT US

CALL US AT
(801) 317-8798
or
FILL OUT THE FORM
to the right