We reached out to countless social media influencers and popular travel bloggers to lay a genuine groundwork for a mutually-beneficial relationship. With Nomatic’s help, we sent out 25 of their Kickstarter bags every month to various influencers and bloggers that would endorse the product all over the web to thousands (if not millions) of followers, subscribers, and fans.
Take Ellie and Jared for example, a pair of popular Youtube vloggers with over 1.5M subscribers. They published a video titled “What’s In My Hospital Bag?”, wherein Jared promotes Nomatic’s product. The video has since racked up over 400,000 views and counting.
Thanks to our outreach efforts, Nomatic products started appearing on a number of popular travel blogs and review sites, such as The Broke Backpacker, Travel and Leisure, and the Indie Traveler.
But we didn’t stop there. Our next move was to get in contact with the CAA. Through them, we were able to connect the Nomatic brand with several NFL athletes, including Alex Smith, Luke Kuechly, Prince Amukamara, Desmond Howard, Hunter Henry, Matthew Berry, Danny Kanell, and others. Many of these high-profile athletes were so pleased with their new travel bag, they endorsed the product on their social media profiles.
This magnitude of exposure put Nomatic in front of hundreds of thousands of social media users and opened the doors for continual invitations to a myriad of other sporting events. Even the infamous Field Yates joined our cause and agreed to an exclusive year-long endorsement partnership.
Lastly, as the cherry on top of our outreach efforts, we were able to get Nomatic in front of even more consumers by landing them a spot on Good4Utah during the program’s popular morning segment.