ECOMMERCE, SEO, & PROMOTION
In an ever growing, Kickstarter community, amazing travel bags are on the rise. So how do we beat out top competitors like Amazon, Macy’s, and other big players in the game.
We needed to do a technical audit of the site and through extensive keyword research we were able to find new keywords that were more niche, than the broad terms.
They also ranked really well on the first page for certain terms, but those terms were not converting, which is why we pivoted to a different strategy with new, long-tail keywords that will convert at a higher rate.