Take Full Control of Your Online Reputation.
What Is Online Reputation Management?
Online reputation management (ORM) is a strategy that proactively monitors and controls your company or personal brand online.
There are three different types of reputation management:
- Managing reviews
- Monitoring brand mentions
- Controlling and influencing search results
Reputation management is no walk in the park—you can’t simply take down websites from search engines or change your public image overnight. It requires tapping into various strategies like:
- SEO: Owning your branded keywords to push negative listings further down the SERPs (search engine results pages), while pulling positive listings up.
- Content marketing: Repurposing high-quality content and conducting outreach to spread the word about the positive aspects of your brand.
- Review monitoring: Using online tools to consistently keep track of brand mentions and respond to customer feedback.
The Hard Truth About Online Reputation Management
94% of consumers say an online review has convinced them to avoid a company. (ReviewTrackers)
79% of shoppers trust online reviews as much as personal recommendations. (BrightLocal)
Nearly 70% of online consumers look at a product review before making a purchase. (OptinMonster)
Businesses with one negative listing on the first page of search results risk losing 22% of their customers. This increases to 59.2% if they have three negative listings, and 70% if they have four or more negative listings. (Moz)
Is Online Reputation Management Your Solution?
Online Reputation Management Strategies That Deliver
Brand Health Analysis
We’ll start by evaluating your online listings to put together a strategy roadmap with long-term campaign goals.
SERP landscape evaluation
What kind of brand mentions exist on search results? Are they positive or negative? Do you have full control over these listings? We’ll evaluate these points to identify areas for improvement and opportunities.
Reputation management audit
What web properties do you need to control? Are your social channels optimized well? What keywords need to be leveraged? We’ll dive into an extensive audit that focuses on 3 areas: your sites, social channels, and content.
Reporting dashboard
All of that data from the audits need to go somewhere. We’ll set up an internal reporting software to record our findings and use it to give us a big picture look at your campaign and identify anything we missed.
Strategy roadmap
This is where we take time to put together all of our audit findings to create a 6-month roadmap. We’ll share this roadmap with your team to ensure we’re targeting the points that matter to you.
Roadmap Implementation
This is the meat of the campaign. Our reputation management team will leverage their digital marketing expertise and skills to bolster your online presence.
SEO
We put SEO front and center by ensuring the top-ranking results for your brand are controlled by YOU. This involves keyword research and setting up key platforms like Google My Business.
Backlinks & outreach
Backlinks are crucial in building your authority on the web. Through outreach and link acquisition campaigns, we’ll circulate your content to help you nurture a more beneficial brand identity.
Content marketing
We’ll take your branded keywords and use them to repurpose high-quality content on third-party sites. This will help push more positive listings at the top of search results, while moving your negative listings further down.
Reviews
From email to social media campaigns, we’ll help you leverage the right platforms to win more reviews. More importantly, we’ll help you respond to negative reviews, so you can leave a lasting impression.
Monitoring & Reporting
It’s not just about circulating new and improved content. It’s also about being meticulous listeners. After executing your campaign, we’ll proactively monitor its progress and make necessary changes.
Dashboard updates
We’ll revisit keywords every other month to track changes in competition and create new content. Our team will also help you monitor your review sites. When your search rankings shift, these will be updated in your dashboard.
Monthly reporting
Each month, we’ll provide your team with reports that outline KPIs, recent wins, concerns, and the next course of action. Our team will help you test out new strategies to achieve greater results.
You’re Not a Bad Brand,
Just Misunderstood.
Let’s show the web what your company is really all about. Our online reputation management services are exactly what you need to secure a better brand identity and a brighter future. Contact our experts today to start reaping the rewards of a beneficial partnership with Big Leap.
