While our five-year partnership has covered a lot of ground, big and small, three key strategies served as the pillars of Spoonful of Comfort’s campaign:
- Content marketing
- Site migration & technical SEO
- Site maintenance
These areas leaned on creativity and technical expertise to inject our client’s online presence with the holistic approach it needed.
1. Bridging the Gap with Content Marketing
Going in, we knew content would play a key role. It would be the butter to the SEO bread, allowing Spoonful to elevate its authority—something that should not be overlooked when attempting to bolster your brand in such a crowded space.
We established this authority via topic clusters that covered various subjects surrounding a single keyword. As we created content, we also ensured to interlink related articles to one another, gradually building a solid internal link structure.
Due to the higher number of content pieces produced throughout the years, we also emphasized:
- Optimizing and refreshing content
- Running content audits to identify new gaps
- Updating CTAs to increase the likelihood of conversions.
These optimization efforts have helped elevate the customer journey—bridging the gap between blog posts and product pages, ultimately crafting a holistic eCommerce experience.