WE INCREASED ORGANIC TRAFFIC BY 105%

THE RESULTS
Increase in Organic Traffic
Increase in Organic Traffic
Increase in Organic Request a Quote
Increase in Organic Request a Quote
Decrease in Bounce Rate
Decrease in Bounce Rate

THE PROJECT

WEBSITE

www.alphagraphics.com

COMPANY SIZE

more than 260 print shops.

BUSINESS TYPE

Company - Public (EXR)

PROJECT GOALS

Reach out to media outlets to see if they would pick up the video

In 2012, AlphaGraphics implemented a new Content Management System, sitemap and brand identity. At that time, AlphaGraphics was working with a competing SEO vendor. The approach was to create individual microsites for each individual franchise location. To achieve this, AlphaGraphics produced boilerplate content for each location, product, and service.

The responsibility to update the technical SEO and change localized content fell on the individual franchise. However, due to the limited time afforded to small business owners, only a few of the franchise locations updated their local products and services. The site launched and, due to duplicated incomplete technical SEO and content found across locations, the number of indexed pages suffered greatly.

After moving on from their original SEO vendor, AlphaGraphics engaged with the team at Big Leap. The intention was to improve organic search listings within the quick print industry and undertake a massive content marketing strategy for each of the 240 franchisee-owned locations. The sales funnel was focused on ‘request a quote’ orders along with greatly reducing the bounce rate.

THE STRATEGY & RESULTS

Due to the lack of technical SEO throughout the site and extensive use of duplicate content throughout multiple locations, Google was devaluing and suppressing the content. The solution was straightforward in nature, yet took strategic processes to execute cleanly. Big Leap improved the site-wide technical SEO through implementing numerous audits. Big Leap also created 16 new and original service-based content pages along with a customized “About Us” page for each location. In total, over 4,000 pages of content were drafted, proofed, and published to the site.

In addition to the new custom content, on-site SEO work was performed on each page for each location and for the “corporate” pages of the site.

 

Here you can see how we have helped get the domain authority of an AlphaGraphics page for a location in Sandy, UT to be more authoritative than the Salt Lake City Guitar Center page through the customized content and link building efforts

 

Through implementing the best practices of original content, on-site SEO, and complementing it with local link building, we were able to help increase organic traffic by 105% over the course of 2 years with AlphaGraphics.

They get results, they are ethical, they are transparent. They see what you need to do and partner with you to accomplish your goals. After years of working with them - I trust them completely.
Andy Selcho
Owner of AG, Sandy, UT

CONTACT US

CALL US AT
(801) 317-8798
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