WE INCREASED ORGANIC TRAFFIC BY 105%
more than 260 print shops.
Company - Public (EXR)
Reach out to media outlets to see if they would pick up the video
In 2012, AlphaGraphics implemented a new Content Management System, sitemap and brand identity. At that time, AlphaGraphics was working with a competing SEO vendor. The approach was to create individual microsites for each individual franchise location. To achieve this, AlphaGraphics produced boilerplate content for each location, product, and service.
The responsibility to update the technical SEO and change localized content fell on the individual franchise. However, due to the limited time afforded to small business owners, only a few of the franchise locations updated their local products and services. The site launched and, due to duplicated incomplete technical SEO and content found across locations, the number of indexed pages suffered greatly.
After moving on from their original SEO vendor, AlphaGraphics engaged with the team at Big Leap. The intention was to improve organic search listings within the quick print industry and undertake a massive content marketing strategy for each of the 240 franchisee-owned locations. The sales funnel was focused on ‘request a quote’ orders along with greatly reducing the bounce rate.