As a new small business owner, it’s likely that one of the first things you did after buying your domain name was create a Facebook account. Why is that? Social media is, for better or worse, ingrained in our culture. It’s how we read the news, catch up with friends, and, fortunately for you, decide […]
How to Get On the First Page of Google with Reputation Management
If you could have your website shoot to the number one spot in search results for every keyword in your industry right now, would you? Of course, you would. I know a lot of business owners who would give up their left hand (and maybe a couple of toes) to have that happen overnight. The […]
How Long Does it Take to Rank in Google
One of the questions the Big Leap SEO team gets the most often is “how long will it take for me to rank #1 in Google results?” The obvious answer to this oft-asked question is “it depends.” The ranking is affected by many factors – your industry, the amount of keyword competition, how quickly your […]
10 Secrets To Getting Quality Backlinks To Your Content
You’ve created your high-quality, keyword optimized content and have published it on your website. However, I’m sorry to break it to you that your work is far from over. One of the many attributes that Google looks at when ranking a page is the number of backlinks it has. The more backlinks that a page […]
Above the Fold Content: What You Need to Know
The term “above the fold” in digital marketing lingo is used to refer to the part of a web page that is visible in the user’s browser window when a page is first loaded. Any portion of the page that the user would have to scroll down to see is considered “below the fold.” The […]
New to Google Search: Dataset Schema
Google recently announced the release of its Data Schema integration, which makes it easier for users to view data visually in search engine results pages (SERPs). With the new schema.org integration, users will now be able to see published datasets from pages in the SERPs in the form of charts, graphs, and tables in the […]
10 Ways Small Businesses Can Build Website Authority
One of the best things you can do as a small business to increase your website traffic is to increase your domain authority – the more trustworthy your site is, the more likely it is that users will click on your link over your competitor’s. Ask any content marketer worth their salt and they’ll tell […]
Best WordPress Plugins to Maximize Your SEO Efforts
Why does my WordPress site need SEO? Search engine optimization (SEO) is one of the most important forces driving traffic to your site. An SEO strategy will make your site easier to find through search engines. Search engines like Google use algorithms to present search results to users. The better the algorithm understands what kind […]
Understanding Better Business Bureau Reviews
Consumer reviews weigh heavily on what customers decide to purchase and why. Reviews and testimonials written by other customers are overwhelmingly trusted, especially when compared to paid, sponsored “reviews” or marketing media. 84% of people actually trust online reviews as much as their friends, and they trust the reviews significantly more than marketing content created […]
How to Plan Your Content Calendar for the Holiday Season
The phrase “Holiday Season” brings to mind the sign on the side of a bus years ago with the name of a local bagel bakery and the words, “In order to avoid capitalizing on a religious holiday the rest of this sign will be blank.” Of course, Brackman Bros. were not the only people to […]