A “sitemap” is a file you submit to Google to tell the search engine which pages on your website to crawl and which to block from indexing. Your site doesn’t need a sitemap in order for most search engines to crawl and index it, however, the sitemap gives Google more information about your site, such […]
How to Leverage a Website with Little Content on It
Here at Big Leap, we spend a lot of time preaching the value of high-quality content. No other marketing strategy or trick can make up for poor content, and building a loyal audience base will be nearly impossible without it. But what if your site doesn’t have a huge backlog of awesome content yet? […]
How to Optimize Old Blogs to Bring New Traffic
Let’s say your business published a blog post twice a week, every week, for three years. That’s outstanding. There is a ton of content and value being created for your audience, not to mention an enormous amount of keywords you’ve surely been optimizing for. There is a downside to all this posting however, and […]
The Beginner’s Guide to Google’s Page Speed Insight Tool
Think fast: how long will you wait for a website to load before you click away? If you’re like most users, the simple answer here is “not long.” According to recent data, 47% of users expect a desktop website to load in 2 seconds or less, and 40% will actually leave if loading times […]
How to Come Up With a Topic for Your Blog
People get into blogging for all kinds of reasons. Maybe you just launched a small business and need a reliable way to build your online reputation and your SEO. Or, maybe you’re a stay-at-home parent who’s looking for a side revenue stream that doesn’t require daycare. Whatever your backstory or reason for Googling this […]
How to Create the Best Framework for Content
Content marketing is much, much more than just sitting down in front of your computer and writing whatever you feel like. It’s also about a lot more than even just writing what you think other people might find interesting. True content marketing needs to be strategic and personalized based on your business’s specific goals. […]
The Best KPIs for Content Marketing in 2019
Certain types of marketing or advertising campaigns can feel relatively cut and dry, even with factors like complicated attribution tossed into the mix. Google Ads, for example, will show you exactly how many clicks an ad got, what terms were used, how much you paid, and whether or not the user convert. Boom, nice and […]
How to Use the New Google Search Console
Google Search Console is an intelligent tool that tracks your website’s performance and sends you email alerts when any part of your website needs work. It’s an indispensable tool that maximizes your marketing return on investment (ROI), and makes your website more effective and efficient. Search console tracks technical parts of your website, like broken […]
Using Third Party Sites to Help Your Online Reputation
Maintaining your online reputation is an important part of any good digital marketing plan. In today’s extremely online culture, your customers are almost always googling you before they make a purchase, so it’s critical to ensure that what they find in search engine results pages (SERPs) will incentivize them to continue down the sales funnel. […]
25 Things to Keep As Recurring SEO Tasks
It can sometimes feel like running a business is a never-ending checklist. There’s not enough time in the day (or the month or year, for that matter) to do everything you know you’re supposed to be doing according to the experts. While it’s true that some marketing tasks are a one-and-done kind of thing, and […]