HOW WE HELPED AN INDUSTRY LEADER DOMINATE THE SEARCH RESULTS

THE RESULTS
of their top market keywords are in the #1 position
of their top market keywords are in the #1 position
more leads
more leads

THE PROJECT

WEBSITE

www.avis.com

COMPANY SIZE

= 1,700 locations

BUSINESS TYPE

Public

PROJECT GOALS

Improve keyword rankings and increase organic traffic to their top markets

Avis Rent a Car has over 1,700 locations across North America. Their team wanted to improve keyword rankings and increase organic traffic to their top markets. Beginning in 2018, Avis Rent a Car partnered with Big Leap and Momentfeed to enhance content, update information, and build their web authority to accomplish their SEO goals.

THE STRATEGY & RESULTS

Local optimizations: Big Leap worked hand-in-hand with MomentFeed in auditing each map listing across Google, Bing and Apple along with their corresponding location webpage to identify areas of improvement and provide competive analysis. Findings below:

  • – Update inconsistent business name, address, phone number and improve data sharing
  • – Implementation of industry map listing attributes, categories, images
  • – Increase the number of relevant local citations and topical backlinks
  • – Optimize the webpage copy

On-page SEO: Big Leap created original content for 300+ location pages, airport pages, city pages, and resource content that was engaging, optimized for target keywords, and structured with strategic internal linking.

Off-page SEO: After completing a backlink audit of Avis and their competitors, MomentFeed and Big Leap used their resources to build hundreds of locally relevant citations and topical backlinks to the target location web pages to help boost rankings and authority.

 

SEARCH RANKING FOR ALL

Top 1: 21% to 57%.

Top 3: 31% to 66%

Top 10: 59% to 87%

LEADS:

Leads generated in target markets through Google map listings improved year-over-year by over 27%. A net gain of over 100,000 more leads

 

LEADS GENERATED VC. NEARBY USERS

 

MARKET LEADER A

SEARCH RANKING FOR ALL

 

MARKET LEADER B

SEARCH RANKING FOR ALL

 

CONTACT US

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