This strategy had fantastic results, with the most successful version of one landing page netting a remarkable 104% increase in conversion and engagement. Once we had our formula for increasing revenue with optimal conversions, we put together a template to apply to other existing pages so the entire website could serve as an effective money maker.
As happens in business, the company AtTask decided to rebrand to Workfront. This rebrand involved switching to a new website, which also meant that Workfront lost nearly all of their organic search presence. In order to move forward, they needed Google to recognize Workfront as AtTask.
We audited their new site, then collaborated with Workfront to make changes. The campaign also involved a content marketing strategy that established authority and produced high-quality links. With our rebranding strategy, we nearly tripled their monthly organic conversions, repaired their organic search presence, and increased their rank for targeted keywords.