We worked with our web developer to identify key widgets we could implement to make their website analytics and interface more useful. This included a review widget to display the latest Google Business Profile reviews and other widgets that ensure their analytics information came inaccurately.
Site Speed Improvements
Site speed can make or break a website’s performance, and we wanted to help guarantee that our other efforts wouldn’t be squandered by a slow site. To fix this, we conducted a Google Search Console audit, which enabled us to identify and fix several issues with their site speed.
Full Access to Properties
Urban Orthodontic’s other agency didn’t give them access to Google Analytics or website hosting. Our client had little to no information about their marketing performance, nor could they make informed decisions about what changes needed to be made.
To combat this, we helped Urban Orthodontics set up their own accounts so they could have total access to their data. We also shared this login information with our team. This allowed for full data transparency so Urban Orthodontics knew how their site performed and we knew what to do to better optimize their strategy.