The previous agency that Urban Orthodontics worked for left a few hoops for us to jump through, thanks to how the site was managed. With this challenge in mind, we came at this project with the goal to give Urban Orthodontics more transparency and control of their digital marketing. Here’s how we managed that:
Robust, Non-Duplicated Site Content
Every client has different content needs. Through our correspondence, we determined Urban Orthodontics needed upwards of 25 new local and main pages on their website. We also conducted local and industry-specific keyword research to ensure these pages could be optimized for SEO.
Additionally, we needed to address their duplicate content. Since their website was built by a site builder agency, the website featured a lot of content that was copied and pasted from that agency’s templates (the same templates used for their other clients). We worked with our content team to revise these pages so they would be valuable and unique to Urban Orthodontics services.
Improved Widget Implementation
When websites are powered by WP Engine (as Urban Orthodontics is), data gathered from the websites can be further improved through widgets.