Throughout our five-year relationship with this travel and transportation client, we experienced market shifts thanks to COVID-19 and a myriad of industry shifts—all of which prompted both teams to pause, reassess, and switch gears.
While there were numerous tactics we used throughout the years, four key areas have been a particular focus for us in elevating and maintaining online results:
- Technical SEO maintenance
- Content optimization
- Content gaps and trends
- Relationships built on trust
Technical SEO Maintenance
Technical SEO is not a once-and-done type of situation. This is especially the case of larger websites like our client’s where thousands of pages and complex functionalities are standard.
Big Leap has invested significant attention in this client’s technical SEO. We sought to resolve site issues that have naturally cropped up and helped search engines crawl their site.
Content optimizations have been a key priority. As the competitive search landscape is constantly evolving, content updates have allowed the client to adapt to these changes and stay competitive within their field.