What Is CRO?
Conversion rate optimization is a digital marketing strategy that improves your on-site experience to boost conversions.
CRO analyzes your site visitor behavior to alleviate user experience issues. These optimization strategies include:
- Refining the look and feel of your website
- Improving the voice and language of your copy
- Implementing strategic call-to-actions (CTAs)
- Adjusting page elements, like forms and navigation bars
- Creating longer landing pages
- A/B testing different elements of your site
The Hard Truth About CRO
Here’s the thing—you could drive all the traffic in the world to your site, but if your site isn’t optimized for clicks, engagement, and conversions, all that traffic means nothing.
Conversion rate optimization encourages your site visitors to take the action you want them to take. Combining your SEO with a solid CRO strategy can bring in more conversions, leads, and revenue.
CRO strategies have helped businesses achieve a 223% increase in ROI (VentureBeat).
Using good targeting and testing strategies can boost your conversion rates up to 300% (Marketing Experiments).
74% of CRO programs increase sales. (MarketingSherpa)
Businesses with 40 optimized landing pages get 12 times more leads than those with only 1 to 5 landing pages. (Hubspot)
Is CRO Your Solution?
CRO That Deliver
CRO audit
Are there areas of friction on your site? What provides high-value and what doesn’t? To set the right foundation, our team will start with a full CRO and competitive CRO audit to identify strengths and weaknesses.
Buyer persona & audience research
Who are you targeting and why? To develop a clear understanding of your audience, we’ll dive into your buyer persona to make adjustments that better align with your audience’s pain points and needs.
CTA audit
Are you using call-to-actions (CTAs) that compel site visitors to take the next step? Are they in the right places? We’ll conduct a CTA audit to see if there are ways we can make them more effective.
Brainstorming process
Short on fresh ideas and unique positioning? With your goals and personas all lined up, we’ll brainstorm campaign themes and curate content pieces. Just tell us what you’re looking for, and we’ll present ideas that align with your sales funnel and budget.
Hypotheses set up
Based on the audits and user analysis, we’ll help you establish clear, measurable goals with milestones. Our CRO team will then help you formulate hypotheses and experiments to initiate insightful tests.
A/B testing & analytics
Using tools like VWO, we’ll test out your hypotheses by conducting A/B tests. We’ll test variations of your headlines, CTAs, copy, and more to see what the low-risk and high-value modifications would be.
Data-backed enhancement
We won’t stop until you’re satisfied. With the data we collect from our testing and analytics, we’ll use these findings to continuously optimize areas of your site until we achieve the right results.
Reporting
Fostering a partnership rooted in communication, engagement, and accountability is central to us. We’ll provide your team with regular reports that outline your KPIs, recent wins, and areas that need further attention.
Why Choose Big Leap
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Convert More Leads With CRO Marketing
You don’t have to settle for frustrating conversion rates. Let us help make your marketing efforts worthwhile with professional conversion rate optimization. Our CRO specialists and consultants will scour your website, monitor user behavior, and determine the best possible path to growth and success. Contact us today for a free site audit and consultation.
Contact us today for a free site audit and consultation.
