Everyone loves a good underdog story. Something about victory over impossible odds inspires us to keep facing challenges head on. And one of the oldest and most well-known underdogs, David in the Old Testament, not only faced a figurative but a literal giant in his opponent, Goliath. These days, small businesses often feel like [...]
We know it’s the most popular search engine, but how do you rank well in Google? Dive into 10 key Google ranking factors that will help you stay ahead of the game.
SEO is a long-term strategy, but how long does it really take for SEO to start working? Dive into what to expect and a realistic timeline for results.
The internet has brought the world to our fingertips, but research shows that four out of five consumers search online for products or services in their own backyard. Every day, consumers are using all devices for local searches. And within 24 hours of their search, 50% of smartphone users visit a store and 18% [...]
Increasing domain authority is one of the best things you can do as a small business to increase website traffic. The more trustworthy your site is, the more likely a user will choose you over a competitor. In fact, ask any marketer worth their salt and they’ll agree website authority is one of the most [...]
Maintaining your online reputation is an important part of any good digital marketing plan. In today’s world, your customers are almost always googling you before they make a purchase, so it’s critical to ensure that what they find in search engine results pages (SERPs) will incentivize them to continue down the sales funnel. One great [...]
Most resources that you see online that talk about SEO for local businesses are all geared towards businesses that have one location. You’ve got a single store, or a single office, that you do business out of. You might also only have one phone number, one set of operational hours, and one team. This is [...]
Google My Business is an outstanding resource for businesses, allowing them to create a profile through Google so that they can show up in relevant searches, manage their reviews, and provide potential customers with key business information at a quick glance. Google My Business (GMB) has always been free to use in its entirety, making [...]
If you’re looking for a pair of shoes online, you might enter the term “running shoes” into the search bar. You don’t care where they come from (brand or location) as long as they meet your criteria of aesthetics, affordability, and function. Now let’s say that a pipe bursts and you need to find a [...]