The internet has brought the world to our fingertips, but research shows that four out of five consumers search online for products or services in their own backyard. Every day, consumers are using all devices for local searches. And within 24 hours of their search, 50% of smartphone users visit a store and 18% purchase. [...]
Increasing domain authority is one of the best things you can do as a small business to increase website traffic. The more trustworthy your site is, the more likely a user will choose you over a competitor. In fact, ask any marketer worth their salt and they’ll agree website authority is one of the most [...]
Maintaining your online reputation is an important part of any good digital marketing plan. In today’s world, your customers are almost always googling you before they make a purchase, so it’s critical to ensure that what they find in search engine results pages (SERPs) will incentivize them to continue down the sales funnel. One great [...]
Most resources that you see online that talk about SEO for local businesses are all geared towards businesses that have one location. You’ve got a single store, or a single office, that you do business out of. You might also only have one phone number, one set of operational hours, and one team. This is [...]
Google My Business is an outstanding resource for businesses, allowing them to create a profile through Google so that they can show up in relevant searches, manage their reviews, and provide potential customers with key business information at a quick glance. Google My Business (GMB) has always been free to use in its entirety, making [...]
If you’re looking for a pair of shoes online, you might enter the term “running shoes” into the search bar. You don’t care where they come from (brand or location) as long as they meet your criteria of aesthetics, affordability, and function. Now let’s say that a pipe bursts and you need to find a [...]
For local businesses looking to increase their online and brick and mortar traffic, utilizing the right local SEO tools is essential. Learn more about the Google My Business Knowledge Panel and how to optimize your information to attract more customers.
If you’re a small business owner or startup, it’s very likely that the majority of your business comes from members of your local community. Your loyal customers are already telling all their friends about you, but what’s the best way to expand your customer base after you’ve maxed out all your referrals? Improving your local [...]
Online Reviews With 91% of consumers reading online reviews while searching for local businesses, it is more important than ever to monitor online reviews. Whether it is on Yelp, Google, Facebook, or other review sites they share a common attribute, which are reviews about a local business. When it comes to Local SEO, if a [...]