Maintaining your online reputation is an important part of any good digital marketing plan. In today’s extremely online culture, your customers are almost always googling you before they make a purchase, so it’s critical to ensure that what they find in search engine results pages (SERPs) will incentivize them to continue down the sales funnel. […]
Category: Local SEO
Local SEO: [The Ultimate How-To Guide]
If you’re looking for a pair of shoes online, you might enter the term “running shoes” into the search bar. You don’t care where they come from (brand or location) as long as they meet your criteria of aesthetics, affordability, and function. Now let’s say that a pipe bursts and you need to find a […]
10 Ways Small Businesses Can Build Website Authority
One of the best things you can do as a small business to increase your website traffic is to increase your domain authority – the more trustworthy your site is, the more likely it is that users will click on your link over your competitor’s. Ask any content marketer worth their salt and they’ll tell […]
7 Easy Ways to Rank Higher in Google Local Search
Your local business is constantly vying to maintain a strong online presence. You work hard to rank for the right keywords, watch your bounce rates, monitor how much traffic you get on your site, and much more. While you’re certainly on the right track, and each of these aspects is crucial for online success, there […]
How to Use Google My Business Attributes to Improve Your Reputation and Local Searchability
If you’re a small business owner or startup, it’s very likely that the majority of your business comes from members of your local community. Your loyal customers are already telling all their friends about you, but what’s the best way to expand your customer base after you’ve maxed out all your referrals? Improving your local […]
Does Local SEO Really Matter?
Online Reviews With 91% of consumers reading online reviews while searching for local businesses, it is more important than ever to monitor online reviews. Whether it is on Yelp, Google, Facebook, or other review sites they share a common attribute, which are reviews about a local business. When it comes to Local SEO, if a […]
Local Knowledge Panel Posts: Why You Should Utilize Them!
Local Search Engine Optimization (SEO) can make or break a company and Google is constantly adding features that can help your company stand out. One of the best features that is often underutilized in the Google My Business control panel is Google Posts! If you haven’t heard of this, then keep reading, as we discuss […]
What is Schema Markup and How Can It Help Your SEO?
As you work hard on your website, you obviously want to make sure that you are not only giving your site’s visitors the most information you can, but you also want to make sure that Google knows what is included on your webpage. Imagine walking into the shampoo/conditioner aisle of the grocery store and all […]
Get Reviews For Your Brand
Online reviews provide key insight into customer satisfaction and areas where your company is thriving, as well as areas that could use a bit more attention. The information gathered from consumer reviews is invaluable to many aspects of your business, from the marketing and sales teams, down to the employee implementing day-to-day tasks. We’ll discuss […]
Top 50 Citation Sites for Local SEO: The Ultimate Step-by-Step Guide
Ever since I started working as a local search specialist, one of my main responsibilities has been to get our clients listed, claimed, verified, optimized, and cleaned up on the top citation sites for local SEO, as well as other industry-specific and locally relevant citation sites. Important Local Search Ranking Factors According to Moz’s 2017 Local Search Ranking Factors survey, […]