Accelerate Your Pipeline with B2B Digital Marketing Services

You can have the best products and services, but driving MQLs, SQLs, and advancing your sales cycle requires the right B2B digital marketing strategy. Backed by 15+ years of experience, we’ll generate demand, improve lead flow, and deliver performance marketing that positively impacts your bottom line.
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4 B2B Digital Marketing Challenges

B2B digital marketing comes with unique challenges that require targeted strategies. Here are four key hurdles Big Leap helps you overcome.

1. High competition

B2B industries have intense competition. Strategy for standing out can get complicated and require comprehensive keyword research and competitor audits.

2. Longer sales cycle

B2B purchases involve more stakeholders, lengthening decision-making. This often makes it difficult to measure the value gained from SEO and paid advertising efforts.

3. Complex products/services

Offerings can get complex, especially if you’re in a niche and evolving field. Comprehensive and technical content may be challenging to optimize and make accessible to target audiences.

4. Technical challenges

B2B enterprise sites are often convoluted, making it easy to become victims of technical SEO issues (e.g., poor site speed, crawlability issues, mobile responsiveness, etc.).

Our B2B Digital Marketing Services That Overcome Key Challenges

To tackle the complexities of B2B marketing, we offer a tailored suite of digital marketing services designed to address high competition, longer sales cycles, complex offerings, and technical hurdles.

SEO

B2B SEO services lays the groundwork for optimizing your content and site. Our 160-point audit unveils optimization opportunities that elevate your site’s visibility and user experience.

From here, we create an operating procedure for your content and site—keeping scalability in mind.

Content Marketing

Content unlocks acquisition from organic search. Our B2B content marketing team works with multiple stakeholders to create valuable written and visual assets grounded in the buyer’s journey.

Whether your strategy merits short- or long-form content, we ensure it aligns with your marketing funnel while weaving in keywords, E-E-A-T principles, helpful content measures, and internal links.

Link Building

With solid content pieces, you can earn valuable backlinks via link building. The more relevant and natural backlinks you earn, the more it enhances your SEO.

These quality backlinks—or votes of confidence—evoke expertise, authoritativeness, and trustworthiness signals to Google, boosting your rankings.

Paid Advertising

Today’s B2B buying journey is a nonlinear one. Paid digital marketing strategies offer an additional avenue to continue the conversation and foster trust with your audience.

Our dedicated B2B Paid Advertising agency is ready to diversify and maximize your marketing mix. They assess which paid search and paid social media channels are worth investing in to get your brand directly in front of your target audience.

Technical SEO

B2B SEO involves implementing technical elements to enhance design and user experience. Other components may include page speed optimization and mobile responsiveness.

Our product team will provide recommendations to improve your site for SEO. They may also consult with our internal web development team on additional solutions.

Retargeting

Re-engage potential clients with our B2B paid advertising retargeting services. Using advanced tracking and audience segmentation, we deliver tailored ads to key decision-makers who’ve interacted with your brand but haven’t converted.

Whether through Google Ads, LinkedIn, or social platforms, our retargeting strategies keep your brand top-of-mind, driving higher conversions and maximizing ROI by turning warm leads into customers.

Build B2B Digital Marketing Strategies that Drive Demand and Scale Your Sales Pipeline

What Our B2B SEO and Paid Advertising Services Can Do for You

Every business is unique, and we ensure that is reflected in each strategy we create. Our tried-and-true approach has helped our clients earn results that matter to them.

Take a look at the results we’ve achieved for our top B2B clients:

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FAQs

B2B SEO refers to online strategies tailored for businesses that sell products or services to other businesses.

While some principles of B2C SEO apply (e.g., keyword research and content optimization), B2B SEO often involves targeting a more niche audience with longer sales cycles and higher-value transactions.

You may also see content such as demo requests and white paper downloads in a B2B SEO strategy.

  • SEO is crucial for B2B businesses because it helps drive:
  • Visibility in search engine results pages (SERPs)
  • Organic traffic
  • Qualified leads and conversions
  • Brand awareness
  • Authority in your industry

As the sales cycle is often a more complex process that includes multiple stakeholders and touchpoints, SEO is key to executing consistent messaging. Learn how B2B SEO can skyrocket your enterprise.

Generally, it takes several months to start seeing significant improvements in organic search rankings and traffic.

The timeline can vary depending on:

  • Site age
  • Competitiveness of your industry
  • Current state of your website’s SEO
  • Quality of your content
  • Effectiveness of your strategy.
  • Overall reputation of your business
  • Online goals

Ranking for specific keywords is just one part of the equation. Successful SEO takes on a holistic lens that looks at your entire user journey.

In addition to keywords, good B2B SEO incorporates B2B paid advertising and B2B content marketing to create a unified and seamless online experience.

Good B2B SEO strategies produce quality content. This content can be repurposed and integrated into other channels, creating a cohesive and effective digital marketing strategy.

For example, content created for organic search can be repurposed for paid advertising, link building, social media, and email marketing campaigns.

Additionally, data from SEO can inform decision-making across various marketing channels to maximize ROI.

The most effective platform depends on your industry and audience. LinkedIn is a popular choice for B2B, as it allows for highly targeted ads based on job title, industry, and company size. Google Ads, especially using search and display networks, also works well for businesses that need to capture demand. Platforms like Facebook, Twitter, and YouTube can be leveraged for more creative, awareness-building campaigns.

Effective strategies include content marketing, SEO, paid search and social ads, email marketing, and webinars. Content that demonstrates expertise, such as white papers, case studies, and thought leadership blogs, can help establish trust with potential clients. Optimizing your digital presence for organic search and targeting decision-makers via LinkedIn and Google Ads are also crucial.

Big Leap: A Trusted B2B Digital Marketing Agency

With a dependable agency like Big Leap, Paid Advertising and SEO for B2B doesn’t have to be difficult. We excel at being extensions of our clients’ teams—and can do the same for you.

Reach out to us. Let’s discuss your goals and see if our B2B digital marketing agency is the right fit.

Call: (801) 436-3003

Let’s Talk About You.

Learn & Grow: B2B Digital Marketing Guides

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