Digital Marketing for IT Companies

Big Leap creates custom strategies to drive business growth. Through consistent brand messaging and organic and paid campaigns, we’ll help you convert visitors into leads and lock in more sales.
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Win More Conversions & Sales Today

Your software product or service won’t sell itself. With the numerous IT options available and the rapid growth of technology today, quality digital marketing services are a proactive and lucrative way to rise above the noise. You need an expert who’ll be a trusted, long-term advisor.

With 15+ years of experience helping IT companies like yours, Big Leap can deliver. Let’s amplify your online presence.

Why Big Leap

Drawing on 15+ years of digital marketing expertise, our team leans on data-driven tactics and trustworthy relationships to maximize the presence of your IT products and services.
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Ideal Partnership

We prioritize front-end research during our pre-client discovery phase to ensure we’re the right fit for your needs, challenges, and goals.

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Tech Stack

We utilize industry-leading tools and technology, avoiding the limitations of proprietary systems. You always retain full ownership of your data and information.

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Custom Approach

We don’t believe in shortcuts or one-size-fits-all solutions. We invest our effort and expertise to craft custom campaigns for maximum impact.

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Client Retention

We are honored to have many long-term client relationships built on trust, reflected in our impressive 95% client retention rate.

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IT Digital Marketing Services That Deliver

We use a multi-faceted approach to enhance your online visibility. The team strategically connects your business with your target audience by customizing a strategy just for you.

Site Audit

Our audits evaluate the health of your site and identify areas to capitalize and improve on. This lays the groundwork for a successful campaign.

Competitor Analysis

Do you have a competitor who is constantly taking all those leads? Let’s evaluate their strategy to find lucrative opportunities and help you stand out.

SEO

SEO for IT involves a 160+ point audit to unveil opportunities to optimize site pages and elevate your site’s visibility and user experience.

Content Marketing

Our content marketing team crafts original, cohesive, high-quality content. We do this so you can simplify the sales cycle via informative content.

Conversion Rate Optimization

The sales journey is rarely linear in the tech industry. But a clear and consistent user experience can turn site traffic into conversions.

Paid Search Ads

Maximize your online organic efforts with paid advertising for IT. Offering guaranteed reach, paid search drives higher-intent leads so you can achieve a higher ROI.

Paid Social Ads

Promoting your IT company across multiple social media channels works to reach your target customers whenever and wherever they are online.

Retargeting Ads

We don’t give up on leads. We lead them along the buyer journey until they are ready to click and make contact.

How Big Leap Helps IT Companies Elevate Visibility & Authority

So we’ve explained the essentials of digital marketing for IT and how we can help—but how do you know you can trust us to deliver results? People want to see reviews of your products and services and you want to see ours.

Here’s proof of our credibility and success.

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What Our Clients Are Saying

“The workflow was seamless. They acted as a part of our internal team and went the extra mile to assure we were happy with the results. I really appreciate Big Leap’s level of expertise. They can solve complex problems in a timely manner.”

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“Big Leap has helped us consistently improve our SEO rankings and increase our organic traffic and revenue. Since they have joined the team (about a year ago) we have more than doubled the amount of revenue from organic sources.”

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“We worked closely together on auditing the website, building a prioritized list of what we needed to tackle – from keywords to content – and what would drive the most impact. They spend hours keeping up on the latest so I don’t have to make recommendations based on what would help our brand – not generic advice but tailored to our industry and vertical. Any feedback has always been ingested and resulted in changes that have made our collaboration even better. The team at Big Leap has truly risen to every challenge and has made us better for it.”

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“Their level of transparency sets them apart. It’s a trait that’s increasingly important in the SEO industry, so I truly respect their openness and honesty.”

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“The Big Leap team has played a vital role in growing our national and local organic digital presence, helping us surpass our competition. They’re always looking for areas of improvement, and they are transparent about the results. They have been a great and seamless team to work with and can quickly pivot priorities when needed.”

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“I never fail to be impressed by the professionalism and positive attitude of my Big Leap team. They take a humble approach to SEO, consistently over-delivering on results, working honestly and creatively to solve problems. Whether they are working with our developers, or working with our other agencies and teams, I trust the Big Leap team as much as I would trust my own internal team.”

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“Big Leap is highly competent at content optimization and keyword research. They effectively allocate resources to maximize results. One of their content pieces is among our site’s five most-viewed pages. Overall, they’re a group of smart people who know SEO strategy.”

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Tech Company SEO FAQ

Digital marketing for tech companies leverages various organic and paid strategies to elevate the visibility and relevance of your product and services. Because IT typically has a longer sales cycle than other industries, this necessitates unique marketing strategies.

The timeline for IT SEO can vary, but clients typically see a difference within three to six months and significant results within a year. This timeline is affected by several factors, like the age of your site, your goals, and the competition you face.

The cost of IT SEO will vary depending on the agency and the scope of your needs. For a single project, custom monthly packages, or a retainer, prices range from $5,000 to $50,000 per month.

IT companies need a creative and technical strategy to earn leads. Businesses must be seen on digital platforms and gain the trust of prospective customers. At Big Leap, we’re fortunate to have digital marketers who are well-versed in executing both. This results in a winning, holistic marketing campaign.

Use Digital Marketing Services for IT to Boost Conversions

Taking advantage of strategies tailored for IT companies will help your target audience find your products and services.

Digital marketing takes time, effort, and expertise—so contact Big Leap and start getting results.

Call: (801) 436-3003
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