Are you an advertising agency that is looking to expand your online marketing service offerings to help better meet the needs of your clients? Hiring a white-labeled partnering agency may be beneficial for your business so that you can provide additional services such as Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Content Marketing, or Social [...]
Search engine optimization is more than just the creative work that goes into our strategies. You can spend a lot of time and money carrying out elaborate SEO campaigns, but they will be worth little unless you understand the results. That’s where reporting and attribution come in—they help you identify your successes (and failings) and [...]
Everyone has heard the phrase “any publicity is good publicity,” but you probably haven’t heard the phrase recently and there’s a good reason why: it’s not true. At least not anymore. Case in point, Samsung is currently in crisis mode regarding the release and recall of its exploding Galaxy Note 7. The news of [...]
Back in the summer of 2008 an app developer, Iain Dodsworth, released the first version of TweetDeck. Initially the app focused solely on Twitter, but Dodsworth later added support for publishing posts to Facebook and released iOS and Android versions of the app for both smartphones and tablets. TweetDeck simplified scheduling content across Facebook and [...]
Paid Search and organic search engine optimization are sometimes viewed as two completely different practices. While that might technically be true, it’s good to remember just how entwined they are with each other. PPC and SEO are less like partners in your marketing family and more like siblings or even congenital twins! The yin to [...]
As a digital marketing firm, we are constantly asked about the right budget for digital marketing from agency clients, franchise corporations, and small business owners alike. How Much Marketing Budget Is Right? There are a few standard business answers that companies give out, but we’ve learned as digital marketing consultants, there are very few standard [...]
The Cost of Digital Marketing It is an often-asked question, "How much does digital marketing cost?" For whatever reason, many digital fulfillment companies are reluctant to answer it. Dan Posner, VP of Sales at Leadgenix, explains just how much a marketing company, digital design shop, or advertising agency should be paying to outsource digital marketing [...]
It’s been a few months now since Facebook made the change that drastically affected organic reach, but many marketers are still reeling from the blow. Facebook has made it more and more clear that if you want to reach your fans, then you need to do more than just post to your page. This is [...]
Like a recovering addict’s 12-step program, a sustainable content strategy needs to be constantly re-evaluated and re-assessed. You never leave the program—you’re an addict for life. These 12 steps for content marketers are intended to be applied and re-applied, with adjustments made as you go. It’s a never-ending wheel of content creation that will roll [...]