Are you an advertising agency that is looking to expand your online marketing service offerings to help better meet the needs of your clients? Hiring a white-labeled partnering agency may be beneficial for your business so that you can provide additional services such as Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Content Marketing, or Social […]
Search engine optimization is more than just the creative work that goes into our strategies. You can spend a lot of time and money carrying out elaborate SEO campaigns, but they will be worth little unless you understand the results. That’s where reporting and attribution come in—they help you identify your successes (and failings) and […]
Everyone has heard the phrase “any publicity is good publicity,” but you probably haven’t heard the phrase recently and there’s a good reason why: it’s not true. At least not anymore.
Case in point, Samsung is currently in crisis mode regarding the release and recall of its exploding Galaxy Note 7. The news of this unfortunate […]
Back in the summer of 2008 an app developer, Iain Dodsworth, released the first version of TweetDeck. Initially the app focused solely on Twitter, but Dodsworth later added support for publishing posts to Facebook and released iOS and Android versions of the app for both smartphones and tablets. TweetDeck simplified scheduling content across Facebook and […]
With over one billion people on Facebook, it has become a great opportunity for companies who want to market themselves and expand their audience. Getting shares, likes and interactions has become increasingly more important as consumers increasingly rely on social media to inform their buying decisions. “Going viral” has become the pinnacle of social media […]
Social Media is a Marketing Tool
Social media is not new. I’ve been using it to market clients in dozens of industries since 2007. And there are a few people out there who claim to have been doing it longer than that! But despite nearly a decade as a viable—and valuable—marketing tool, many businesses and individuals […]
