Localized & Long-Form Content
After a successful site migration, the Visionworks team entrusted us to heighten their online and brand visibility. Our Digital Marketing experts knew that staying on top of the latest tactics and trends was essential in providing valuable and accurate information to their audience. So we came up with two unique content ideas to fuel Visionworks’ authority.
Localized Content: Whatever industry you are in, it’s vital to craft a customized strategy tailored to your business’ needs. Our team noticed there was a lack of content on Visionworks’ site. The site carried limitations on the amount of content that could be published on their main navigation pages, so we had to think outside the box to create supplementary content.
Seeing that there was an opportunity to improve their local ranking, our team created localized content for over 250 of their location pages. Our SEO and Content experts fleshed out the location details of each store while incorporating keywords focused on the city and offerings. This not only enhanced the quality of their location pages, but also fostered higher rankings with relevant keywords.
Long-Form Content: Planning high caliber content didn’t stop there—our team generated new ideas to produce comprehensive and long-form written content that would provide valuable information to their audience. These written pieces not only illuminated Visionworks’ wide range of services (eye exams, glasses/frames, and contact lenses), but they also helped gain an edge against prominent competitors of their industry.