SEO & CONTENT MARKETING
Retail -- Eyewear/Optical
Improvement in organic traffic, brand awareness, and content strategy.
Change is a natural part of business. Especially when it comes to your digital presence, having a proper game plan for transitions is critical in establishing a long-lasting operation. This is what Visionworks sought out to do.
With over 700 retail locations in more than 40 states, Visionworks is dedicated to providing quality eye care services and expertise. Healthcare is a highly competitive and scrutinized world, so Visionworks understands that integrity is key to building a positive reputation and relationship with their customers.
Through a client referral, Visionworks approached Big Leap in 2019 before migrating their site’s CMS. Website migrations are one of the largest online challenges for businesses, and Visionworks needed guidance on wading through their transition while successfully maintaining a strong foothold in the SEO space. Together, we created a customized strategy that helped their site quickly rebound after their migration and increased their organic views by over 100% and clicks by over 40%.
Read on to discover how Big Leap incorporated the right tools and resources to help boost Visionworks’ online impressions and engagement. Contact our Digital Marketing experts to find out how we can launch a customized and long-term strategy for your business.