Technical SEO:
What Is it and Why Should You Care?

Technical SEO ensures your site always performs at its best.

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Technical SEO determines what needs to be done to improve its performance in search engines and for user experience. Additionally, it compares your site’s audited data to your competitors to understand what is working and what isn’t. This data is then used to design an action plan to progressively and continuously improve your site’s visibility and functionality.

Technical SEO can include managing a complex site migration, recovering lost traffic, helping a site bounce back from algorithm updates, and other varied technical processes. Fixing site shortcomings allows search engines to seamlessly crawl, render, index, and rank your site.

Our Technical SEO Services

Our job at Big Leap is to help our clients get seen online. SEO is about optimizing every aspect of your website to help search engines and people make the right connection to your brand. Everything from quality written content to unique data for multi-location businesses is a necessity to ensure people can find you easily online. Your site is open 24/7/365, representing your brand. So, giving it a tune-up to ensure it’s performing correctly is vital to your online presence.

Technical Site Fixes

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Big Leap performs a comprehensive SEO technical audit to find, prioritize, and fix the most pressing issues. This includes checking the following:

  • Performance on mobile devices
  • Internal links
  • Page loading times
  • Sitemap
  • Indexing
  • Crawl errors
  • Robots.txt
  • Site architecture
  • XML data

These all have to do with sending information to search engines in the right format and ensuring that vital data isn’t missing. It includes page formatting and whether methods are employed to make it easy for Google to add you to its massive index of search results.

Site Clean-up

When people visit your site, they see the images, words, and the general design you intend. But what lies beneath the surface—namely, the backend of your site—may not be so search engine friendly .

Site clean-up is about improving and optimizing how your site is designed to function in any way that improves its front-end performance. Faster-loading pages, better implementation for code, updating plugin settings: A lot is going on behind the scenes that may need to be addressed. This may include fixing broken links, reducing the file size of images, and several other specific tasks.

The result of this clean-up is a nicely tuned site that’s easy to navigate on any device.

Metadata Health

Metadata is text that acts like direct communication with search engines, and it is as important to search engines as the actual text on your website is to your visitors. Metadata includes components like a title, a brief description, keyword tags that your content is optimized for, and alternate text that summarizes objects like images.

Big Leap makes sure that all your metadata is optimized so search engines know exactly what people can expect to find on each page. This context allows platforms like Google to more readily display those pages in results.

Site Structure

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Your site should be structured with intent, making it easy for visitors to find information and products quickly and logically. But it takes a lot of work to execute a well-structured site.

There’s an art and science to deducing and implementing the best layout for a site’s hierarchy, where links go, and engineering the fewest clicks for the maximum return for your visitors. The good news is that an intuitive, sensible site structure makes sense to search engines and your readers.

Site Speed

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Here are a couple of facts that cut to the chase about the importance of technical SEO:

  1. Conversions can fall by as much as 20% for every second longer it takes for your webpage to load on mobile devices.
  2. After 10 seconds, the likelihood that a visitor will bounce increases by 123%.

We will audit your site’s page speed and determine what can be changed to improve loading time. When connected to your site’s flow and design structure, quick load times create an exponentially more positive experience for visitors.

Backlink Analysis

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Backlink analysis is an important element of our technical SEO audit process. When others link to your site, search engines assess the quality and authority of those sites to authenticate your site and its contents.

Quality links help build your authority, while a large number of links from low-credibility sources can negatively impact your presence.

A technical SEO agency identifies these links and devises a strategy for giving you a healthy connection to others online. Developing and executing a winning strategy for backlinks is another example of how technical SEO is an ongoing mission to improve and implement proactive methods that are proven effective.

Competitor Analysis

During our competitor analysis, we study several of your top competitors’ keyword performance, rankings, social presence, and other important factors. This helps us understand what they’re doing right in areas you can improve while also providing us the opportunity to develop a strategy to compete against their weaknesses and uncover opportunities to outrank them.

Technical SEO Frequently Asked Questions

Technical SEO is a culmination of all of the practices addressed above. It begins with a professional, thorough site audit to assess your site’s compatibility with search engine guidelines, loading time, design, and structure; it ensures that important files and code are present to help search engines properly index and rank your pages.

Fixing site shortcomings allows search engines to seamlessly crawl, render, index, and rank your site. As algorithms for search engines continuously change, the technical SEO process adjusts to those changes to ensure our clients’ sites continue to perform at their best.

Without it, you simply won’t get seen online.

Your site’s technical performance is the foundational layer on which every other quality is built. A well-designed site structure, fast-loading pages that are easy to navigate on any device, and data engineered for Google to see and rank are core elements of technical SEO.

User Experience

Google and other search engines constantly refine their complex algorithms to provide the best user experience. Technical SEO communicates with search engines, letting them know what your site is about and what makes it a valuable asset worth finding.

Search Rankings

When it takes a long time for pages to load or it’s hard to find the information you need, you lose potential customers and send the message that people don’t find your site a valuable resource, further degrading your visibility.

If you’re interested in a few examples of when Big Leap’s expertise with technical SEO helped us implement successful strategies for our clients, check out some of our case studies.

Specific results depend on which problems need to be addressed and the level of competition you’re facing. But, if your website has quality content and displays trust and authority, implementing the right fix for technical problems can have an immediate positive impact. As soon as search engines crawl your site, you can begin reaping the benefits of technical SEO.

Fortunately, there is a solution for every challenge, and Big Leap loves finding creative solutions to technical challenges.

A technical SEO expert audits your site to determine what needs to be done to improve its performance in search engines and for user experience. Additionally, they compare your site’s audited data to your competitors to understand what is working and what isn’t. This data is then used to design an action plan to progressively and continuously improve your site’s visibility and functionality.

Technical SEO can include managing a complex site migration, recovering lost traffic, helping a site bounce back from algorithm updates, and other varied technical processes.

That depends: How much do you have?

All kidding aside, technical SEO isn’t a one-size-fits-all scenario. You may find ongoing technical SEO ranging for anywhere between $2,500–$12,000+ per month depending on the size and complexity of a website and specific services required. Others may charge a set fee for an itemized list of technical SEO services.

At Big Leap, we work hard to make sure you get the maximum value from our technical SEO work, so reach out to one of our experts to request a quote.

Don’t Just Take Our Word For It

“The Big Leap team has played a vital role in growing our national and local organic digital presence, helping us surpass our competition. They’re always looking for areas of improvement, and they are transparent about the results. They have been a great and seamless team to work with and can quickly pivot priorities when needed.”

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“We worked closely together on auditing the website, building a prioritized list of what we needed to tackle – from keywords to content – and what would drive the most impact. They spend hours keeping up on the latest so I don’t have to make recommendations based on what would help our brand – not generic advice but tailored to our industry and vertical. Any feedback has always been ingested and resulted in changes that have made our collaboration even better. The team at Big Leap has truly risen to every challenge and has made us better for it.”

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“I never fail to be impressed by the professionalism and positive attitude of my Big Leap team. They take a humble approach to SEO, consistently over-delivering on results, working honestly and creatively to solve problems. Whether they are working with our developers, or working with our other agencies and teams, I trust the Big Leap team as much as I would trust my own internal team.”

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“Big Leap is highly competent at content optimization and keyword research. They effectively allocate resources to maximize results. One of their content pieces is among our site’s five most-viewed pages. Overall, they’re a group of smart people that know SEO strategy.”

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“The workflow was seamless. They acted as a part of our internal team and went the extra mile to assure we were happy with the results. I really appreciate Big Leap’s level of expertise. They can solve complex problems in a timely manner.”

Alphagraphics logo

“Bigleap has helped us consistently improve our SEO rankings and increase our organic traffic and revenue. Since they have joined the team (about a year ago) we have more than doubled the amount of revenue from organic sources.”

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“Their level of transparency sets them apart. It’s a trait that’s increasingly important in the SEO industry, so I truly respect their openness and honesty.”

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Are We a Good Match?

Let’s face it: Love is often fleeting—but technical SEO is for a lifetime.

Big Leap believes in the power of long-term partnerships rooted in trust. Let’s get to know one another so we can decide if we’re the right marketing team to fulfill your goals and expectations.

Get in touch with one of our experts today!

Let’s Talk About You.

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