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The Benefits of Content Marketing

  Businesses that are looking for an effective way to market their products online should consider content marketing. This age-old practice is in widespread use in the digital age. Companies that offer valuable free information or instruction attract new prospects quickly and consistently. The best part is, content marketing is not as harsh to accomplish […]

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How to Get Your Content to Rank in Google

Have you ever published a piece of content that you were proud of, but didn’t seem to get any traffic or results? One of the most common questions that content creators ask themselves is: “How can I create content that has a good SEO ranking and can easily be found in a Google Search?” Although […]

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Why You Should Recycle Successful Content

Way back during my teaching days, I attended the annual meeting of the Rocky Mountain Modern Language Association, held that year in Santa Fe, New Mexico. (If you’re ever out that way treat yourself and drive out to the Bandelier National Monument.) One presenter talked about reusing materials in technical writing. She said that while […]

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5 Tips on How To Do Keyword Research

Keyword research is one of the most important tasks for any SEO campaign because it allows you to see into the mind of your customer. When you find out what keywords your customers are searching for, you know what their needs are, and what content you should create to satisfy those needs. Below are 5 […]

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Where to start? All About Content Marketing

Content is KING! Content is KING! I guess I’ll begin there, because that is one of the most used phrases in the digital world. In 2012, Google announced Panda, an algorithm update that targets low or thin content pages. The update decreased rankings for sites with little to no content and increased rankings for sites […]

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How to Breathe New Life Into Old Content

How to Breathe New Life Into Old Content

  Blog posts, articles, white papers, infographics, and other types of content can be extremely valuable for your website and brand. Great content answers people’s questions, establishes your brand as an authority, helps to garner backlinks, builds up your site’s authority, and brings more traffic to your site. Most brands recognize the value of great […]

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