Benefits of Content Marketing

20 Benefits of Content Marketing

According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Businesses that want to improve their online product marketing performance should consider developing a content marketing […]

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How to Find Your Target Audience

Defining your target audience is one of the most critical pieces in your content marketing strategy. Before you even start the content creation process, you have to know who you’re making the content for. Are you writing this blog post for the business owner down the street? For the guy who walks your dog? For […]

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How to Create a Content Calendar

A content calendar is a centralized tool used by marketing teams to plan all of their future content marketing assets. It is also the place where the content manager, or the person in charge of scheduling your content, sets publication dates. Why you need a content calendar As a general rule, the further out you […]

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Hot to Create a Content Marketing Strategy for Your Company

How to Create a Content Marketing Strategy for Your Company

It’s easy to understand the importance of content marketing. You’ve read that it can help you attract and even convert new leads, all while establishing relationships with readers and demonstrating your expertise. That’s great. But how exactly do you start to see those results? Content marketing for your business will be nothing without a strong […]

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How to Get Your Content to Rank in Google

Have you ever published a piece of content that you were proud of, but didn’t seem to get any traffic or results? One of the most common questions that content creators ask themselves is: “How can I create content that has a good SEO ranking and can easily be found in a Google Search?” Although […]

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Why You Should Recycle Successful Content

Way back during my teaching days, I attended the annual meeting of the Rocky Mountain Modern Language Association, held that year in Santa Fe, New Mexico. (If you’re ever out that way treat yourself and drive out to the Bandelier National Monument.) One presenter talked about reusing materials in technical writing. She said that while […]

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5 Tips on How To Do Keyword Research

Keyword research is one of the most important tasks for any SEO campaign because it allows you to see into the mind of your customer. When you find out what keywords your customers are searching for, you know what their needs are, and what content you should create to satisfy those needs. Below are 5 […]

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