creating blogs idea

How to Come Up With a Topic for Your Blog

People get into blogging for all kinds of reasons.   Maybe you just launched a small business and need a reliable way to build your online reputation and your SEO. Or, maybe you’re a stay-at-home parent who’s looking for a side revenue stream that doesn’t require daycare. Whatever your backstory or reason for Googling this […]

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content framework graphic

How to Create the Best Framework for Content

Content marketing is much, much more than just sitting down in front of your computer and writing whatever you feel like. It’s also about a lot more than even just writing what you think other people might find interesting. True content marketing needs to be strategic and personalized based on your business’s specific goals.   […]

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Looking at analytics on a computer

The Best KPIs for Content Marketing in 2019

Certain types of marketing or advertising campaigns can feel relatively cut and dry, even with factors like complicated attribution tossed into the mix. Google Ads, for example, will show you exactly how many clicks an ad got, what terms were used, how much you paid, and whether or not the user convert. Boom, nice and […]

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