11 Questions to Ask Your SEO Agency Today

I did a quick google search on my phone the other day for an SEO agency. My breath caught when the results popped up. They’re everywhere. I’m talking over 50 firms within a 20 minute drive. After scrolling through both the first SERP page and the google map results I could already feel the dread [...]

By |2019-10-02T14:27:32-07:00September 16th, 2019|Categories: Content Marketing, SEO|Comments Off on 11 Questions to Ask Your SEO Agency Today

What is TF-IDF Content

Content marketing can yield extraordinary results, but unfortunately getting those results aren’t as simple as just writing great content. You need to be able to know what your audience wants to read, write it well, and ensure that your readers can actually find it. With some planning, audience research, and some solid strategy, plenty of [...]

By |2019-09-13T10:26:26-07:00August 16th, 2019|Categories: Content Marketing|Comments Off on What is TF-IDF Content

How to Strategize Content that Your Target Audience Actually Wants

Whether it’s for your blog or for social media or even for your website, one of the most challenging parts of content creation is actually understanding what your audience wants to see. How many times have you created a blog post or a video or even a social media status for your brands’ account, so [...]

By |2019-09-13T10:38:37-07:00July 19th, 2019|Categories: Content Marketing|Comments Off on How to Strategize Content that Your Target Audience Actually Wants

Instagram May Start Hiding Likes– Here’s How It May Impact SEO

All of the social media sites had a superpower, Instagram’s would be engagement. Instagram images, after all, see about 23% more engagement on average than their Facebook counterparts, and the like button has clicked an average of 4.2 billion times per day. There’s a lot of momentum here, and the social proof can be so [...]

By |2019-08-09T18:55:58-07:00July 9th, 2019|Categories: Content Marketing, Social Media, Social SEO|Comments Off on Instagram May Start Hiding Likes– Here’s How It May Impact SEO

4 Ways to Know if Your Content is Successful

Content marketing is a long-term strategy. It’s a marathon, not a sprint, and while it can be a little slow going to get things moving and for momentum to start building, it can be a key pillar of many brands’ marketing mixes. We know that content can generate site traffic, help build brand awareness, and [...]

By |2019-08-09T18:55:58-07:00July 5th, 2019|Categories: Content Marketing|Comments Off on 4 Ways to Know if Your Content is Successful

How to Write Content with Search Intent in Mind

One of the absolute biggest mistakes that I see content writers make is not considering search intent when they’re developing and writing their blog posts. Instead, they write a blog post that they either A) want to or B) think would help their audience. Instead of choosing a keyword that matches what the blog post [...]

By |2019-08-09T18:55:58-07:00June 28th, 2019|Categories: Content Marketing|Comments Off on How to Write Content with Search Intent in Mind

5 Easy Ways to Update Stagnated Content

One of the best things about content marketing is that it gives you the opportunity to connect with your target audience over a long period of time. Unlike PPC campaigns, email campaigns, or even many social media posts, the extended lifespan of content goes beyond having active campaigns continually running; someone can find a year [...]

By |2019-08-09T18:55:59-07:00May 28th, 2019|Categories: Content Marketing|Comments Off on 5 Easy Ways to Update Stagnated Content