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4 Ways to Know if Your Content is Successful

Content marketing is a long-term strategy. It’s a marathon, not a sprint, and while it can be a little slow going to get things moving and for momentum to start building, it can be a key pillar of many brands’ marketing mixes. We know that content can generate site traffic, help build brand awareness, and […]

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How to Write Content with Search Intent in Mind

One of the absolute biggest mistakes that I see content writers make is not considering search intent when they’re developing and writing their blog posts. Instead, they write a blog post that they either A) want to or B) think would help their audience. Instead of choosing a keyword that matches what the blog post […]

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11 Questions to Ask Your SEO Agency Today

SEO agencies are seemingly everywhere, but there are so many unqualified, not-so-great agencies out there that they make it difficult for potential clients to find the ones that are actually good at what they do. And then sometimes even the best agencies won’t be a great fit for a certain client based on the client’s […]

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5 Easy Ways to Update Stagnated Content

One of the best things about content marketing is that it gives you the opportunity to connect with your target audience over a long period of time. Unlike PPC campaigns, email campaigns, or even many social media posts, the extended lifespan of content goes beyond having active campaigns continually running; someone can find a year […]

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