Looking at analytics on a computer

The Best KPIs for Content Marketing in 2019

Certain types of marketing or advertising campaigns can feel relatively cut and dry, even with factors like complicated attribution tossed into the mix. Google Ads, for example, will show you exactly how many clicks an ad got, what terms were used, how much you paid, and whether or not the user convert. Boom, nice and […]

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Above the Fold Content: What You Need to Know

The term “above the fold” in digital marketing lingo is used to refer to the part of a web page that is visible in the user’s browser window when a page is first loaded. Any portion of the page that the user would have to scroll down to see is considered “below the fold.” The […]

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How to Create User Intent-Focused Content

Successfully determining user intent, or search intent is the foundation of a successful Search Engine Optimization (SEO) and conversion optimization strategy. It is impossible to succeed at optimizing your digital conversion without first addressing customer intent because if you haven’t, you really have no idea what your customers are looking for when they end up […]

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Narrative in Content Marketing

The Benefits of Applying Narrative and Storytelling to Content Marketing

Companies that are experts at content marketing really stand out for their memorable content and strong brand identity. When companies consistently generate great material, they gain loyal followers who remember the brand and want to contribute to its growth. The content strategy success of these companies is something every new company wants to emulate, but […]

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Benefits of Content Marketing

20 Benefits of Content Marketing

According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Businesses that want to improve their online product marketing performance should consider developing a content marketing […]

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How to Find Your Target Audience

Defining your target audience is one of the most critical pieces in your content marketing strategy. Before you even start the content creation process, you have to know who you’re making the content for. Are you writing this blog post for the business owner down the street? For the guy who walks your dog? For […]

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How to Create a Content Calendar

A content calendar is a centralized tool used by marketing teams to plan all of their future content marketing assets. It is also the place where the content manager, or the person in charge of scheduling your content, sets publication dates. Why you need a content calendar As a general rule, the further out you […]

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Hot to Create a Content Marketing Strategy for Your Company

How to Create a Content Marketing Strategy for Your Company

It’s easy to understand the importance of content marketing. You’ve read that it can help you attract and even convert new leads, all while establishing relationships with readers and demonstrating your expertise. That’s great. But how exactly do you start to see those results? Content marketing for your business will be nothing without a strong […]

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