“Thanks to AI, improving the SEO of your eCommerce website has never been easier.” —Rob Miller, Senior Digital Marketing Specialist and AI Expert
If you’ve read Big Leap’s AI policy, then you know we responsibly leverage AI tools as a way to bolster efficiency and performance. One example? Using ChatGPT for eCommerce site efforts.
Your team and Google ultimately want to deliver the best possible shopping experience for your site visitors. By understanding how to take advantage of ChatGPT, you can offer a stellar user experience and attract the right traffic, thereby boosting your SEO potential.
Here are three things ChatGPT can do to improve the visibility of your eCommerce website:
1. Metadata Creation
Say goodbye to generic meta titles and descriptions. ChatGPT can help you craft higher-quality metadata by offering alternative titles and descriptions. Depending on what it generates, you can then tailor the content for your target consumers.
You can also test out alternative meta titles and descriptions to assess which phrasing yields the best results.
The outcome? More qualified traffic, clicks, and engagement rates.
2. Structured Data
ChatGPT assists in generating data for schema markups—code that informs Google of your products and other web pages. This helps Google display your content in a rich-snippet format, ultimately increasing your product pages’ visibility for more relevant search queries.
There are a variety of rich snippet types out there, like products, reviews, and breadcrumb lists.
Here’s one example of a review-rich format for an eCommerce website:
Google states: Remember that shoppers may be looking for more than product pages at different stages in their shopping journey.
Thus, our SEO Team encourages business owners to use specific structured data relevant to eCommerce sites. Read Google’s guidelines to get started on the data types.
3. Blog Content Ideation
Blog content that engages users improves your SEO. After all, users want an informative buying experience to help them feel confident in their purchases.
But ideating content is easier said than done. It takes a lot of brainstorming power and time to build out a full content roadmap. Fortunately, ChatGPT can provide topic ideas to help spur your team’s creative process.
Simply ask the tool to share ideas on a particular subject. The answers ChatGPT offers can serve as a starting point for the brainstorming process.
Additional Insights from Our AI Experts
We have quite a few resources that illustrate the AI insights we’ve collected thus far. As AI evolves, it’s important to stay updated on its journey. We encourage you to bookmark these:
We Stand Firm on Human-Led & AI-Assisted Content: 3 Examples That Illustrate Why
- This piece unveils metrics on our AI policy that support the value of human-led and AI-assisted content.
How Will AI Impact Digital Marketing in 2023 and Beyond?
- This comprehensive guide provides an overview of the challenges, risks, and opportunities of AI in marketing.
Your One-Stop Shop for AI Marketing
- A dedicated hub that stays up-to-date on all things AI in the industry.
Big Leap’s AI Policy
- Not all AI policies are created equal. Every organization’s approach to leveraging the technology is different. Learn what our policy entails.
Lean on Collaborative Partnerships
Establishing your eCommerce brand as an authority this year doesn’t have to feel too far off, thanks to ChatGPT’s efficiency.
If you have any questions or need further guidance on how to use ChatGPT for eCommerce, Big Leap’s AI team is here to lend a hand. Connect with us.