Sales enablement is a term we are hearing more and more lately but what exactly does it mean and how can affect your business? In this article, we will address exactly what sales enablement is and what it is not, as well as identify five steps to kickstart your sales enablement program. Simply put, sales […]
Category: Marketing Automation
Emailing Your Prospects on Their Terms
The Five P’s of Marketing are Dead. Long live the Five P’s. Back in the “good old days of marketing,” which really was only a few years ago, it was simple. Just follow the 5 P’s of marketing (Product, Price, Place, People, and Promotion) and your customers would come flocking to your store with cash […]