HOW WE MADE A VIDEO GO VIRAL
1001 to 5000 Employees
Company - Public (EXR)
Reach out to media outlets to see if they would pick up the video
Extra Space Storage is a national leader in the self-storage industry, with over 1,300 facilities across the United States. As you may imagine, storage units don’t always spark a steady stream of creative content ideas. So, to boost their content marketing efforts, the Extra Space Storage content team toured the country to see what they could learn about their customers. And what did they find? Their customers valued how Extra Space Storage helped them through life’s transitions. From this idea, SEO and Content Manager Garret Stembridge led Extra Space Storage in creating a heartwarming video called “10 Things I Wish I’d Known Before Having a Baby.”
So where does Big Leap come in? Creating great content is only half the battle. To make the most out of your content investment, you have to focus a lot of time and energy into smart content promotion. Extra Space Storage has been a client of ours for several years, so we were thrilled when they reached out to partner with us for some extra help in promoting their video. Our goal was to spread the reach of the video through strategic outreach and promotion..