Why You Need to Partner with a Trusted Local SEO Agency

Are you a business that provides services in specific geographic locations? If yes, you need local SEO. Connect with high-quality customers who are right down the street.
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What Is Local SEO?

Local SEO optimizes your site and listings to rank for searches near you.

The goal is to make your business show up on Google when people search for products/services you offer in their geographic location.

Why Is Local SEO Important?

Here’s why no business can afford to ignore local SEO.
80%

consumers search online for products/services in their neighborhood. (Google)

97%

of search engine users search online to find a local business. (SocialMediaToday)

80%

of local searches convert. (Search Engine Watch)

46%

of all Google searches pertain to local information. (SocialMediaToday)

250%

“Near me” searches on mobile increased 250% from 2017 to 2019, and more since then. (Google)

What Are the Benefits of Local SEO?

Executing a strong local SEO strategy helps your site and listings:

  • Win prime real estate on the search engine results pages (SERPs)
  • Drive more foot traffic to your offices
  • Provide valuable information to users about your business, products, and services
  • Improve your brand awareness

Who Needs Local SEO?

Whether you’re a dental office hoping to receive more patients or a roofing company looking to fix more homes, local SEO will help you achieve those goals.

By updating your Google Business Profile listings and incorporating relevant local content, you can stand out to potential customers.

Here are some examples of businesses that need local SEO:

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Law offices

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Medical offices

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Plumbers

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Roofers

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Car rental companies

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Cleaning services

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Locksmiths

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Florists

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And more

What Are Some Local SEO
Ranking Factors?

Search engines like Google look at qualitative and quantitative factors to determine how valuable your local site pages are to users. They use these metrics to assess how to rank you on search engine results pages (SERPs).

Here are just a few local SEO ranking factors you need to pay attention to:

Google My Business (GMB) Signals

GMB signals (proximity, categories, keywords, etc.) impact your potential to rank for the local 3-pack—the top three businesses Google pulls up when users type in location-related queries.

Review Signals

Review quantity, quality, and diversity have played a significant role in local SEO. Google (and your customers) looks at these components to determine how trustworthy your business is.

On-Page Signals

These include key on-page site elements such as your NAP (name, address, and phone number), local keywords, URLs, etc. Having consistent business details across all pages is critical.

Link Signals

Your anchor texts and the quality and quantity of inbound and outbound links help Google assess the authority and significance of your local site pages.

Citation Signals

Google looks at your citation listings on local directories, Yelp, InfoUSA, and more. This helps the search engine verify your business’s existence, legitimacy, and trustworthiness.

Behavioral Signals

User experience matters. Signals like click-through rates (CTRs), dwell time, and bounce rates show Google how relevant and valuable your site pages are to users.

Google My Business (GMB) Optimization
& Audit Resources

Kick off your local SEO campaign the right way—download our free GMB optimization and audit template. This 21-point checklist walks you through the pivotal steps to help your listings win the trust of Google and your target market.

A Trusted Local SEO Agency at Your Service

Who you partner with can either make or break the quality and results of your SEO campaign. Make the right decision by choosing a trusted local SEO agency—Big Leap. Every business is unique, and we’ll make sure your strategy reflects that.

Here’s what you can expect:

Local SEO Audit

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Our local SEO team will check your site and online listings with a fine-toothed comb. The aim is to assess:

  • How your platforms are performing
  • What we need to tweak for better, long-term results

Competitor Research

What are you up against? We’ll dive into competitor research to see how we need to execute a strategy that’s bigger and better than your competitors.

Check out our DIY competitive analysis checklist if you want a head start.

GMB Optimization

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Our local SEO team will assist you in optimizing local citations and major aggregators for your Google My Business (GMB) page.

Don’t have a GMB account? No problem. Our team can take care of that too.

Content Optimization

Optimizing content is pivotal to showing up to the right audience. This process may include but is not limited to adding or updating:

  • Local listings (NAP details)
  • Location pages
  • Local content • Metadata
  • Genuine customer reviews

Mobile Optimization

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The research says it all—61% of Google searches are performed on mobile. We’ll make sure your listings and website look good on mobile devices, so you can start earning more conversions.

Local SEO Services That Deliver

Our SEO services for local businesses have earned our clients bottom-line results that continue to grow today. See for yourself below!

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0%
increase in new visitors
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increase in organic traffic
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0%
increase in clicks
0%
increase in organic views
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local content created
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keywords in top 3 positions
0%
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0%
increase in organic traffic

What Our Clients Are Saying

“Their level of transparency sets them apart. It’s a trait that’s increasingly important in the SEO industry, so I truly respect their openness and honesty.”

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“I never fail to be impressed by the professionalism and positive attitude of my Big Leap team. They take a humble approach to SEO, consistently over-delivering on results, working honestly and creatively to solve problems. Whether they are working with our developers, or working with our other agencies and teams, I trust the Big Leap team as much as I would trust my own internal team.”

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“The Big Leap team has played a vital role in growing our national and local organic digital presence, helping us surpass our competition. They’re always looking for areas of improvement, and they are transparent about the results. They have been a great and seamless team to work with and can quickly pivot priorities when needed.”

Paul Mitchell Schools Logo

“Bigleap has helped us consistently improve our SEO rankings and increase our organic traffic and revenue. Since they have joined the team (about a year ago) we have more than doubled the amount of revenue from organic sources.”

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“Big Leap is highly competent at content optimization and keyword research. They effectively allocate resources to maximize results. One of their content pieces is among our site’s five most-viewed pages. Overall, they’re a group of smart people that know SEO strategy.”

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“The workflow was seamless. They acted as a part of our internal team and went the extra mile to assure we were happy with the results. I really appreciate Big Leap’s level of expertise. They can solve complex problems in a timely manner.”

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“We worked closely together on auditing the website, building a prioritized list of what we needed to tackle – from keywords to content – and what would drive the most impact. They spend hours keeping up on the latest so I don’t have to make recommendations based on what would help our brand – not generic advice but tailored to our industry and vertical. Any feedback has always been ingested and resulted in changes that have made our collaboration even better. The team at Big Leap has truly risen to every challenge and has made us better for it.”

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Frequently Asked Local SEO Questions

The key to dominating local SEO in your industry is to consistently:

  • Do your research
  • Make the right adjustments

SEO is constantly changing—Google changes its algorithm approximately 500 to 600 times each year. Therefore, bolstering your local SEO results is about ditching the set-it-and-forget-it mentality and instead adopting a growth mentality.

Local SEO is a long-term strategy that requires patience and effort. With the right agency by your side, you can build the proper foundation and enjoy results that carry longevity.

You can improve your local SEO by ensuring your:

  • Local keywords are still relevant
  • GMB listing is optimized and accurate
  • Site is optimized for mobile platforms
  • Your customer reviews are authentic and recent

Speak to a local SEO strategist to make sure you have all of your bases covered.

You can think of local SEO as a subset of regular SEO. The same SEO rules apply, but there’s an added layer to local SEO—optimizing for local searches. It targets local keywords and implements local content (e.g., location pages and news) to help you show up to those searchers in your vicinity.

Local SEO is essential because it allows your business to be seen by potential customers in your neighborhood. Every good business deserves more foot traffic, and local SEO helps you do that. Eighty percent of local searches convert.

Good local SEO begins with data. Conduct a thorough search and site audit to understand:

  • Your current local SEO standing
  • Where your competitors stand
  • Any issues that deter your site from achieving

If you have any questions along the way, our digital marketing team can see what’s going on and help you stay on track.

That’s Enough
About Us.

Before we can craft a sustainable strategy for growth and success, we need to get to know you better. What are your business goals? What are you struggling with? One phone call is all it takes to determine whether or not we’ll make a good fit.

Is this the beginning of a powerful partnership? Let’s find out.

Call: (801) 436-3003

Let’s Talk About You.

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