Why You Need to Partner with a Trusted Local SEO Agency
Are you a business that provides services in specific geographic locations? If yes, you need local SEO. Connect with high-quality customers who are right down the street.
What Is Local SEO?
Local SEO optimizes your site and listings to rank for searches near you.
The goal is to make your business show up on Google when people search for products/services you offer in their geographic location.
Why Is Local SEO Important?
consumers search online for products/services in their neighborhood. (Google)
of search engine users search online to find a local business. (SocialMediaToday)
of local searches convert. (Search Engine Watch)
of all Google searches pertain to local information. (SocialMediaToday)
“Near me” searches on mobile increased 250% from 2017 to 2019, and more since then. (Google)
What Are the Benefits of Local SEO?
Executing a strong local SEO strategy helps your site and listings:
- Win prime real estate on the search engine results pages (SERPs)
- Drive more foot traffic to your offices
- Provide valuable information to users about your business, products, and services
- Improve your brand awareness
Who Needs Local SEO?
Whether you’re a dental office hoping to receive more patients or a roofing company looking to fix more homes, local SEO will help you achieve those goals.
By updating your Google Business Profile listings and incorporating relevant local content, you can stand out to potential customers.
Here are some examples of businesses that need local SEO:
Law offices
Medical offices
Plumbers
Roofers
Car rental companies
Cleaning services
Locksmiths
Florists
And more
What Are Some Local SEO
Ranking Factors?
Search engines like Google look at qualitative and quantitative factors to determine how valuable your local site pages are to users. They use these metrics to assess how to rank you on search engine results pages (SERPs).
Here are just a few local SEO ranking factors you need to pay attention to:
Google My Business (GMB) Signals
GMB signals (proximity, categories, keywords, etc.) impact your potential to rank for the local 3-pack—the top three businesses Google pulls up when users type in location-related queries.
Review Signals
Review quantity, quality, and diversity have played a significant role in local SEO. Google (and your customers) looks at these components to determine how trustworthy your business is.
On-Page Signals
These include key on-page site elements such as your NAP (name, address, and phone number), local keywords, URLs, etc. Having consistent business details across all pages is critical.
Link Signals
Your anchor texts and the quality and quantity of inbound and outbound links help Google assess the authority and significance of your local site pages.
Citation Signals
Google looks at your citation listings on local directories, Yelp, InfoUSA, and more. This helps the search engine verify your business’s existence, legitimacy, and trustworthiness.
Behavioral Signals
User experience matters. Signals like click-through rates (CTRs), dwell time, and bounce rates show Google how relevant and valuable your site pages are to users.
A Trusted Local SEO Agency at Your Service
Who you partner with can either make or break the quality and results of your SEO campaign. Make the right decision by choosing a trusted local SEO agency—Big Leap. Every business is unique, and we’ll make sure your strategy reflects that.
Here’s what you can expect:
Local SEO Audit
Our local SEO team will check your site and online listings with a fine-toothed comb. The aim is to assess:
- How your platforms are performing
- What we need to tweak for better, long-term results
Competitor Research
What are you up against? We’ll dive into competitor research to see how we need to execute a strategy that’s bigger and better than your competitors.
Check out our DIY competitive analysis checklist if you want a head start.
GMB Optimization
Our local SEO team will assist you in optimizing local citations and major aggregators for your Google My Business (GMB) page.
Don’t have a GMB account? No problem. Our team can take care of that too.
Content Optimization
Optimizing content is pivotal to showing up to the right audience. This process may include but is not limited to adding or updating:
- Local listings (NAP details)
- Location pages
- Local content • Metadata
- Genuine customer reviews
Mobile Optimization
The research says it all—61% of Google searches are performed on mobile. We’ll make sure your listings and website look good on mobile devices, so you can start earning more conversions.
Local SEO Services That Deliver
Our SEO services for local businesses have earned our clients bottom-line results that continue to grow today. See for yourself below!
Frequently Asked Local SEO Questions
Local SEO
The key to dominating local SEO in your industry is to consistently:
- Do your research
- Make the right adjustments
SEO is constantly changing—Google changes its algorithm approximately 500 to 600 times each year. Therefore, bolstering your local SEO results is about ditching the set-it-and-forget-it mentality and instead adopting a growth mentality.
Local SEO is a long-term strategy that requires patience and effort. With the right agency by your side, you can build the proper foundation and enjoy results that carry longevity.
You can improve your local SEO by ensuring your:
- Local keywords are still relevant
- GMB listing is optimized and accurate
- Site is optimized for mobile platforms
- Your customer reviews are authentic and recent
Speak to a local SEO strategist to make sure you have all of your bases covered.
You can think of local SEO as a subset of regular SEO. The same SEO rules apply, but there’s an added layer to local SEO—optimizing for local searches. It targets local keywords and implements local content (e.g., location pages and news) to help you show up to those searchers in your vicinity.
Local SEO is essential because it allows your business to be seen by potential customers in your neighborhood. Every good business deserves more foot traffic, and local SEO helps you do that. Eighty percent of local searches convert.
Good local SEO begins with data. Conduct a thorough search and site audit to understand:
- Your current local SEO standing
- Where your competitors stand
- Any issues that deter your site from achieving
If you have any questions along the way, our digital marketing team can see what’s going on and help you stay on track.
Learn and Grow with Our Local SEO Resources
That’s Enough
About Us.
Before we can craft a sustainable strategy for growth and success, we need to get to know you better. What are your business goals? What are you struggling with? One phone call is all it takes to determine whether or not we’ll make a good fit.
Is this the beginning of a powerful partnership? Let’s find out.
