The term “above the fold” in digital marketing lingo is used to refer to the part of a web page that is visible in the user’s browser window when a page is first loaded. Any portion of the page that the user would have to scroll down to see is considered “below the fold.” The […]
New to Google Search: Dataset Schema
Google recently announced the release of its Data Schema integration, which makes it easier for users to view data visually in search engine results pages (SERPs). With the new schema.org integration, users will now be able to see published datasets from pages in the SERPs in the form of charts, graphs, and tables in the […]
10 Ways Small Businesses Can Build Website Authority
One of the best things you can do as a small business to increase your website traffic is to increase your domain authority – the more trustworthy your site is, the more likely it is that users will click on your link over your competitor’s. Ask any content marketer worth their salt and they’ll tell […]
Best WordPress Plugins to Maximize Your SEO Efforts
Why does my WordPress site need SEO? Search engine optimization (SEO) is one of the most important forces driving traffic to your site. An SEO strategy will make your site easier to find through search engines. Search engines like Google use algorithms to present search results to users. The better the algorithm understands what kind […]
Understanding Better Business Bureau Reviews
Consumer reviews weigh heavily on what customers decide to purchase and why. Reviews and testimonials written by other customers are overwhelmingly trusted, especially when compared to paid, sponsored “reviews” or marketing media. 84% of people actually trust online reviews as much as their friends, and they trust the reviews significantly more than marketing content created […]
How to Plan Your Content Calendar for the Holiday Season
The phrase “Holiday Season” brings to mind the sign on the side of a bus years ago with the name of a local bagel bakery and the words, “In order to avoid capitalizing on a religious holiday the rest of this sign will be blank.” Of course, Brackman Bros. were not the only people to […]
Scary (SEO) Stories You Hope Never Happen To You!
It’s that time of year again, where the boogie man is in the closet waiting to pop out, people are saying that ghosts are real (disclaimer: they are…), and the scariest thing of all—Google begins to do algorithm updates randomly that either help or destroy the websites you’re working on. Just like a ghost, Google’s […]
What are the Best Resources for Content in Reputation Management?
Your brand’s reputation is something that you must handle with care…especially when it comes to the internet. With the internet being so freely accessible to all, everyone has the opportunity to be a critic. And since you can’t please everyone, your business is bound to see some bad press sooner or later. Regardless of how […]
How to Give Your Organic Facebook Posts a Boost
Facebook, the social media giant that has reigned king over the last decade, has been hard at work transforming its business model to better suit its users. A major part of this transformation includes showing less organic business-related content in viewers’ newsfeed. Facebook Founder and CEO Mark Zuckerberg released a statement earlier this year in […]
How to Report Link Spam
Link spam has run rampant in recent years. When we’re trying to get the news out about our latest product or service or even just our more recent blog post, it’s tempting to post it anywhere and everywhere relevant that we possibly can. And some people succumb to that temptation, trying to get results fast. […]