A content calendar is a centralized tool used by marketing teams to plan all of their future content marketing assets. It is also the place where the content manager, or the person in charge of scheduling your content, sets publication dates. Why you need a content calendar As a general rule, the further out you […]
How Much is Too Many Keywords? Proper Use of Keyword Density
We know that optimizing for keywords will help our blog posts, Facebook updates, Tweets, and site content show up in relevant searches. This presents a big opportunity, and it’s naturally tempting to try to fit as many keywords into your content online as possible. Why not really hammer in the point to make sure that […]
Why Optimizing Anchor Text is Critical to Your SEO Game
Link building, or the process of earning backlinks to your site from other reputable sites, is a critical piece of the SEO puzzle. The more links from high-quality trusted sites that point back to you, the more trustworthy your site appears to the search engine, which boosts your page rankings and brings more visitors to […]
How to Use Google My Business Attributes to Improve Your Reputation and Local Searchability
If you’re a small business owner or startup, it’s very likely that the majority of your business comes from members of your local community. Your loyal customers are already telling all their friends about you, but what’s the best way to expand your customer base after you’ve maxed out all your referrals? Improving your local […]
How to Best Optimize Magento for SEO
Magento is an open-source ecommerce solution that can be used to build a fully functional virtual storefront. It’s customizable, and the sky’s the limit for what you can create with the platform. Because so much work goes into creating the site of your dreams on Magento, however, it can be easy to accidentally overlook SEO […]
What is Black Hat SEO? How to avoid bad site practices
“Black Hat SEO” is a term used to describe unethical SEO practices intended to increase a website’s search engine ranking. These shady strategies generally provide no additional benefit to the user, are a violation of the search engines’ terms of service, and are purely intended to “beat the system.” The term “Black Hat” refers to […]
How to use Google Alerts to keep an eye on your online reputation
An important part of building a successful business is managing your online reputation. This means more than just checking how many stars you have on Yelp, it also incorporates tracking when your company is mentioned in the media, what your competitors are saying about your business, and how your customers talk about you on social […]
5 Common Social Media Problems & How to Solve Them
Social media marketing is no longer optional for most businesses in play today. With so many businesses battling for the diminishing attention span of consumers, there are a lot of businesses and organizations winning the hearts of their audiences one tweet, snap, and post at a time. But not every brand has social media figured […]
How to Address Criticism in a Negative Review
We all know that stomach-sinking, heart-stopping feeling that happens when we see a negative review pop up somewhere online that has less than kind things to say about our businesses. If you don’t, you almost certainly will at some point in your business’s lifespan. For one reason or another, there will be some client […]
Emailing Your Prospects on Their Terms
The Five P’s of Marketing are Dead. Long live the Five P’s. Back in the “good old days of marketing,” which really was only a few years ago, it was simple. Just follow the 5 P’s of marketing (Product, Price, Place, People, and Promotion) and your customers would come flocking to your store with cash […]