Like most writers, digital marketers can suffer from writer’s block. We can struggle with what to write or what topics are most relevant to our audience. The most important thing to worry about is whether or not anyone is going to find your content useful and, most of all, shareable. Thankfully, you can always find […]
What You Need to Know About Mobile-First Indexing
After more than a year of fine-tuning and testing, Google has officially begun to migrate websites that have implemented best practices for mobile-first indexing. This means that Google is going to look at the mobile-version of a website and index the content of a mobile site. You may be wondering if this is a big […]
How To Botch Your HTTP to HTTPS Transition
Most of the internet functions on the basis of what’s called the Hypertext Transfer Protocol (HTTP). This is what enables us to click on a link, and be sent to a different web page, rather than having to type in the address manually. HTTPS, an updated version of this protocol, helps protect sensitive information that’s […]
The Benefits of Content Marketing
Businesses that are looking for an effective way to market their products online should consider content marketing. This age-old practice is in widespread use in the digital age. Companies that offer valuable free information or instruction attract new prospects quickly and consistently. The best part is, content marketing is not as harsh to accomplish […]
Page Speed Testing and How to Optimize Load Time
If you didn’t know, you need to regularly check your site speed. Page load time and overall site speed is so unbelievably important these days that do not pay attention to it could mean the loss of both your ability to convert on your site or even your sites ability to rank. At the beginning […]
What’s the Difference Between SEO and PPC Keyword Research?
If you’re new to pay-per-click (PPC) advertising, it can be tempting to simply add all of your SEO keywords as PPC keywords, create a few ads and press “go”. That, however, would be a mistake. While SEO and PPC keyword research have a lot in common, there are a few important differences between PPC and […]
Optimize Crawl Budget
The crawl is an important part of any SEO campaign. But what is a crawl and how do you make sure you are optimizing your crawl to best benefit you? We will look at these questions and give you our top suggestions for optimizing your crawl budget so you can get the most out of your […]
How to Build Effective Internal Links
Let’s get right to it. In the mystical and magical world of the internet, there are basically two types of links: external links and internal links. An external link is a link that points from an external domain towards your domain. These are usually a favorite among SEO’s since these types of links can […]
How to Create A Quiz and Promote it
I am sure most of you have gotten to the point where you don’t know what else to do to get more leads or more traffic to your website. One of the greatest ways is creating a quiz. Many of you might be wondering, how is creating a quiz going to help me? Or why […]
How to Get Your Content to Rank in Google
Have you ever published a piece of content that you were proud of, but didn’t seem to get any traffic or results? One of the most common questions that content creators ask themselves is: “How can I create content that has a good SEO ranking and can easily be found in a Google Search?” Although […]