In the startup world, where resources are stretched paper-thin and everyone wears ten hats each, it’s common to hear founders say that they don’t have time to focus on their Search Engine Optimization (SEO) – it’s too expensive, too competitive, and takes too long to generate results. But in such a competitive space, every advantage […]
How to Run a Facebook Live for Your Business
All the recent changes that Facebook has made to their algorithm have led to businesses losing reach on the platform. It’s not an insurmountable problem, though. In a time when video is dominating the Facebook news feed, live video is the step your brand needs to take in order to stay relevant and get an […]
Avoiding Content Discontent: A Guide to Objective Content Quality—Part 1
No one really likes ads. Everyone avoids them wherever possible. Businesses like Spotify and Hulu even make their money off of people willing to pay to avoid ads. And when you pay for your premium Hulu account and a show insists you still have to watch ads during their program, even marketers and […]
Shopify SEO: Beginners Guide for New Store Owners
As an online retailer, you know that the key to building a successful business is making sure your customers can find your shop. But how do you ensure that your store is the top result when potential customers search for your products? In this post, we’ll teach you how to improve your Shopify Search Engine […]
3 Actionable Steps to Improve Your Online Reputation
Your company’s online reputation can be a great asset or it can be your biggest liability. What does a Google search for your company name return? Defamatory news and media, competitor attacks, bad reviews, and negative press releases can haunt you forever on the internet. That is unless you make a conscious effort to manage […]
Clarify Your Story, Understand Your Brand
How often have you stumbled upon the website of an unfamiliar company and after a few minutes of searching, you still have no idea what the company does or how they can help you? This is not a situation you want to be in as a consumer or as a business. Fortunately, a few simple […]
Social Media: The Heart Of Your Business
“People don’t buy what you do or how you do it, they buy why you do it.” – Simon Sinek Every business has its mission statement, its core values, its purpose. Whether that purpose is to provide a service, inspire change, reinvent a broken system, or share valuable information, separating from the competition comes down […]
How to Define What Your Target Market is for Content
Defining your target market can sound like a useful (if annoying) exercise—useful to get you to think about who uses your product or service, annoying because, well, doesn’t the product or service define the market? People looking for an immigration attorney won’t look in a list of dentists, and a word like drill will have […]
Demystifying Digital Marketing – Big Leap’s Core 4
Being transparent as a digital marketing agency may seem counterintuitive—why would you reveal your secret recipes? Like a restaurant with a 20-page menu, digital marketing agencies are often tempted to try and serve every imaginable “dish” for fear of losing even one opportunity. The problem with this philosophy is that clients will often leave with […]
Message Match: The Secret to Effective PPC Advertising
Great marketing is all about meeting people’s expectations. Whether it’s a burger that looks like it did in the TV spot or a paid search ad that offers exactly what you were searching on Google for, we all want reality to match our expectations. In pay-per-click (PPC) advertising, we refer to this as “message match”. […]