If you’re looking for a pair of shoes online, you might enter the term “running shoes” into the search bar. You don’t care where they come from (brand or location) as long as they meet your criteria of aesthetics, affordability, and function. Now let’s say that a pipe bursts and you need to find a […]
How to Set Up Review Schema to Help Your Online Reputation
Google just keeps on getting smarter and smarter, and as long as your site is well-optimized and thoroughly crawlable, they’ll be able to accurately determine what about 80% of your site is all about. 80% is pretty good, but it’s not perfect, so you can use certain tools called “schema markup” to provide Google with […]
Read Some of The Funniest Reviews Online!
10 of the Funniest Reviews Online If you wanted to describe most online reviews in one word, you might choose something like “informative” or “helpful” or “useful.” Sometimes, though, there’s no other word to describe certain reviews than hilarious. A lot of people have a great sense of humor, and sometimes that shows up in […]
How Many Pageviews Should My Site Get?
You’ve ticked all of the “marketing” boxes for your new business – you’ve created a Facebook page, signed up for Google My Businesses, started keyword research, and designed a shiny new website. But now what? How do you know if your efforts are successful? When new businesses are first starting their digital marketing efforts, one of […]
How to Create Website Traffic with Social Media
As a new small business owner, it’s likely that one of the first things you did after buying your domain name was create a Facebook account. Why is that? Social media is, for better or worse, ingrained in our culture. It’s how we read the news, catch up with friends, and, fortunately for you, decide […]
How to Get On the First Page of Google with Reputation Management
If you could have your website shoot to the number one spot in search results for every keyword in your industry right now, would you? Of course, you would. I know a lot of business owners who would give up their left hand (and maybe a couple of toes) to have that happen overnight. The […]
How Long Does it Take to Rank in Google
One of the questions the Big Leap SEO team gets the most often is “how long will it take for me to rank #1 in Google results?” The obvious answer to this oft-asked question is “it depends.” The ranking is affected by many factors – your industry, the amount of keyword competition, how quickly your […]
10 Secrets To Getting Quality Backlinks To Your Content
You’ve created your high-quality, keyword optimized content and have published it on your website. However, I’m sorry to break it to you that your work is far from over. One of the many attributes that Google looks at when ranking a page is the number of backlinks it has. The more backlinks that a page […]
Above the Fold Content: What You Need to Know
The term “above the fold” in digital marketing lingo is used to refer to the part of a web page that is visible in the user’s browser window when a page is first loaded. Any portion of the page that the user would have to scroll down to see is considered “below the fold.” The […]
New to Google Search: Dataset Schema
Google recently announced the release of its Data Schema integration, which makes it easier for users to view data visually in search engine results pages (SERPs). With the new schema.org integration, users will now be able to see published datasets from pages in the SERPs in the form of charts, graphs, and tables in the […]