What is The Hub & Spoke Model The Hub and Spoke Model originated as a visualization for the transportation industry. Hubs acted as central airports that planes would route their flights through, whereas spokes were the different flight paths planes followed to other airports. Over time, other industries have adopted the Hub and […]
7 SEO Tips for Mobile First Indexing
Google officially rolled out mobile-first indexing one year ago this month. Folks in the SEO world had known this was a long time coming, and now that we’re a year into the new mobile-first algorithms, it’s time to refresh your site strategy to ensure that you’re still maximizing your search potential. Historically, Google’s algorithm […]
The Beginner’s Guide to Google Lighthouse Audits
If you have a website, you should be running regular audits on it to ensure that it’s performing the way you want it to. Audits can help flag everything from duplicate content to changes in position ranking to errors that are keeping your site from being crawlable, so they’re essential to helping you optimize your […]
How to Create the Perfect Landing Page for SEO
Landing pages are kind of like a first date. There’s been some lead up to get to this point, but this is your chance to make a first impression, and it’s at this point that the other party will either decide to move forward with the relationship in some capacity or nope the heck out […]
How to Keep Your Funnel Clear While Building Content
Content marketing might seem like the most simple, straightforward platform out there. You start a blog, you set your goals, you create a strategy, and then you write the content. While it may sound easy, it’s common for brands to work hard to develop a strong strategy for their content marketing (or pay someone to […]
5 Tips for Dealing With Negative Comments on Facebook
Social media is a powerful tool that allows us to connect with family and friends all over the world, at the click of a mouse. It’s changed the way we communicate and the way we stay in touch. You probably also know that social media isn’t just for personal connections – it’s also a powerful tool […]
YouTube Optimization: How to Increase Views & Results in 5 Easy Steps
YouTube is one of the oldest social media platforms that’s still popular today, and it has incredible marketing potential for businesses looking to connect with their audience and establish brand awareness. The platform has more than 1.5 billion users who watch more than 500 million combined hours of video each day. A ton of video […]
How To Do An Instagram SEO Audit
In the past, many would have said that Instagram was not a significant ranking factor for SEO primarily due to the fact that Google had no way to index or crawl the images or videos posted through the social platform because it was mostly java. However, with Instagrams recent algorithm update allowing ALT text, things […]
How to Balance Writing Blogs for Users and Search Engines
You’ve done your research, you know all those SEO best practices, and you’ve got your keyword ready. With all of this information in your arsenal, it’s easy to treat a blog post like a project in data implementation, acting as if your content is nothing more than a template to drop some keywords into. While […]
9 Common YouTube Marketing Mistakes
A LOT of time and money goes into producing high-quality video content for businesses that are successful on YouTube. Don’t waste all that effort and money by making these simple YouTube Marketing mistakes. 1. Poor Title If the name of your video showed up in a search, would you click on it? You need to make […]