Facebook, the social media giant that has reigned king over the last decade, has been hard at work transforming its business model to better suit its users. A major part of this transformation includes showing less organic business-related content in viewers’ newsfeed. Facebook Founder and CEO Mark Zuckerberg released a statement earlier this year in […]
How to Report Link Spam
Link spam has run rampant in recent years. When we’re trying to get the news out about our latest product or service or even just our more recent blog post, it’s tempting to post it anywhere and everywhere relevant that we possibly can. And some people succumb to that temptation, trying to get results fast. […]
How to Optimize for Google Voice Search
As smart phones have become a central part of way of life, we’ve never had to wonder about random facts like we used to. Do you want to know what else that actress has been in? You can find out in about two minutes flat through a quick Google search and navigating through IMDB. Want […]
What are hreflang tags and how can they improve your SEO?
Hreflang tags are one of the many region-specific SEO tools you have at your disposal. If you have different versions of your website for users in different regions and languages, the hreflang tag is a very useful piece of code that tells Google which version to serve to visitors with IP addresses in different countries […]
How to Outrank Your Competitors [Infographic]
For many people, SEO can get a little complicated if you’re just starting out. There are so many tools to learn and it can be hard to find a place to begin. Since there are so many factors that determine to rank, we’re going to try and simplify it and only focus on one of […]
AMP Pages: Why They are Crucial to your SEO campaign
If you’re designing your marketing strategy to maximize your user experience (and you should be!), you’ve no doubt heard of AMP pages. Google Accelerated Mobile Pages, or AMP, is an open-source Google-run project that allows users to create super-fast mobile content pages. This is good news for you as a business owner, because AMP pages […]
7 Easy Ways to Rank Higher in Google Local Search
Your local business is constantly vying to maintain a strong online presence. You work hard to rank for the right keywords, watch your bounce rates, monitor how much traffic you get on your site, and much more. While you’re certainly on the right track, and each of these aspects is crucial for online success, there […]
How to Create User Intent-Focused Content
Successfully determining user intent, or search intent is the foundation of a successful Search Engine Optimization (SEO) and conversion optimization strategy. It is impossible to succeed at optimizing your digital conversion without first addressing customer intent because if you haven’t, you really have no idea what your customers are looking for when they end up […]
What Is Google Panda?
Google is an exceptional search engine. You can enter in any search phrase you could imagine, and almost instantly find the most relevant results possible. On occasion, you might need to rephrase to search what you’re looking for, but that’s all it takes. If you’ve ever wondered how Google is able to understand and interpret […]
The Benefits of Applying Narrative and Storytelling to Content Marketing
Companies that are experts at content marketing really stand out for their memorable content and strong brand identity. When companies consistently generate great material, they gain loyal followers who remember the brand and want to contribute to its growth. The content strategy success of these companies is something every new company wants to emulate, but […]