Above the Fold Content: What You Need to Know

The term “above the fold” in digital marketing lingo is used to refer to the part of a web page that is visible in the user’s browser window when a page is first loaded. Any portion of the page that the user would have to scroll down to see is considered “below the fold.” The […]

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New to Google Search: Dataset Schema

Google recently announced the release of its Data Schema integration, which makes it easier for users to view data visually in search engine results pages (SERPs). With the new schema.org integration, users will now be able to see published datasets from pages in the SERPs in the form of charts, graphs, and tables in the […]

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10 Ways Small Businesses Can Build Website Authority

One of the best things you can do as a small business to increase your website traffic is to increase your domain authority – the more trustworthy your site is, the more likely it is that users will click on your link over your competitor’s. Ask any content marketer worth their salt and they’ll tell […]

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Best WordPress Plugins to Maximize Your SEO Efforts

Why does my WordPress site need SEO? Search engine optimization (SEO) is one of the most important forces driving traffic to your site. An SEO strategy will make your site easier to find through search engines. Search engines like Google use algorithms to present search results to users. The better the algorithm understands what kind […]

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Understanding Better Business Bureau Reviews

Consumer reviews weigh heavily on what customers decide to purchase and why. Reviews and testimonials written by other customers are overwhelmingly trusted, especially when compared to paid, sponsored “reviews” or marketing media. 84% of people actually trust online reviews as much as their friends, and they trust the reviews significantly more than marketing content created […]

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Scary (SEO) Stories You Hope Never Happen To You!

It’s that time of year again, where the boogie man is in the closet waiting to pop out, people are saying that ghosts are real (disclaimer: they are…), and the scariest thing of all—Google begins to do algorithm updates randomly that either help or destroy the websites you’re working on. Just like a ghost, Google’s […]

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How to Give Your Organic Facebook Posts a Boost

Facebook, the social media giant that has reigned king over the last decade, has been hard at work transforming its business model to better suit its users. A major part of this transformation includes showing less organic business-related content in viewers’ newsfeed. Facebook Founder and CEO Mark Zuckerberg released a statement earlier this year in […]

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