Big Leap understands the power that data-driven decisions can bring to your business. This should be the basis of any marketing campaign. To help Pinnacle Roofing improve their online visibility, our team built a strong foundation through two strategies: metadata and content optimization, and local SEO.
Metadata & Content Optimization Based on Data-Driven Keyword Research
Pinnacle Roofing wanted to improve the look and feel of their website and produce more traffic and keyword rankings. Understanding that a strong SEO campaign requires thorough and specific analysis, our Digital Marketing experts dug deep into data-driven keyword research. We examined the services that Pinnacle Roofing offered and what they were currently ranking for to identify critical opportunities.
We then optimized all of their service pages, ensuring each page of content carried a high-volume or long-tail keyword that targeted local searches. This not only helped Pinnacle Roofing provide relevant content to their audience, but it also heightened their chances of being ranked on the first page of the SERP.
Local SEO through Citations and Service Area Pages
To influence consumer discovery and local search rankings, our Digital Marketing experts also focused on fleshing out a comprehensive local SEO strategy. Since Pinnacle Roofing’s services are geographically specific, we knew establishing locality was fundamental in helping them connect with those in their service area in need of roofing jobs.
To present them in the right business listings and local directories, we began by refining their Google My Business listing to construct uniform information. We then took that standard information and secured online real estate on prime sources to expand their digital footprint.
Our Digital Marketers also began creating service area pages in order to gain more visibility on the local level. This involved crafting content that outlined Pinnacle Roofing’s basic services and selecting keywords that carried substantial search volume in their target cities.