Our content marketing services make an impact on your audience and your bottom line.
Content is a Cure-All
Are you having difficulty getting visitors to your website? Frustrated with poor conversion rates? Did your product launch fall flat or your promotional offer fizzle? When it comes to marketing your business, there is a solution for every problem — and 9 times out of 10, that solution is better content.
Our content team specializes in both creative and technical services. From improving your site’s user experience to maintaining your blog to creating infographics that break through the noise, our content services help drive engagement and conversion.
We do so much more than put words on a web page.
- Landing page content
This is Content Marketing With an Impact
[fusion_blog_cpt layout=”grid” cpt_post_type=”casestudies” cus_taxonomy=”xxx__select_taxonomy” cus_terms=”” cus_terms_exclude=”” meta_terms1=”xxx__select_taxonomy” meta_terms2=”xxx__select_taxonomy” cpt_cfield1=”select_cfield” key_text1=”” cpt_cfield2=”select_cfield” key_text2=”” blog_grid_columns=”3″ blog_grid_column_spacing=”20″ blog_masonry_grid_ratio=”1.0″ blog_masonry_width_double=”2000″ equal_heights=”yes” number_posts=”6″ offset=”0″ pull_by=”category” cat_slug=”” exclude_cats=”” tag_slug=”” exclude_tags=”” orderby=”date” sorting_key=”select_cfield” order=”DESC” thumbnail=”yes” title=”no” title_link=”yes” content_alignment=”” excerpt=”hide” excerpt_length=”10″ strip_html=”yes” meta_all=”no” meta_author=”yes” meta_categories=”yes” meta_comments=”yes” meta_date=”yes” meta_link=”yes” meta_tags=”yes” scrolling=”no” grid_box_color=”rgba(233,30,99,0)” grid_element_color=”” grid_separator_style_type=”” grid_separator_color=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”casestudies_feed” id=”” /]
“Big Leap is highly competent at content optimization and keyword research. They effectively allocate resources to maximize results. One of their content pieces is among our site’s five most-viewed pages. Overall, they’re a group of smart people that know SEO strategy.”
“The workflow was seamless. They acted as a part of our internal team and went the extra mile to assure we were happy with the results. I really appreciate Big Leap’s level of expertise. They can solve complex problems in a timely manner.”
“Bigleap has helped us consistently improve our SEO rankings and increase our organic traffic and revenue. Since they have joined the team (about a year ago) we have more than doubled the amount of revenue from organic sources.”
“Their level of transparency sets them apart. It’s a trait that’s increasingly important in the SEO industry, so I truly respect their openness and honesty.”
Frequently Asked Questions
Content Marketing FAQs
1st: Set the goal for the whole strategy
2nd: Determine the KPIs
Step 1: Strategize what topics you want a presence in, and will bring you value in the long run.
Step 2: Using industry tools, develop lists of meaningful keywords for each of those topics
Step 3: Have a balance between short-tail and long-tail keywords
Step 4: Create keyword groupings to ensure you have as many angles covered for a given topic as you can.
Step 5: Perform competitive audits to see where your competition is positioned for these keywords and fill any gaps you may have missed
Step 6: Develop a content marketing strategy using SEO best practices
Leads generated. Are the leads coming through the content quality?
Sales. Can you attribute meaningful increases in sales to the content you produce
Organic Traffic. Are you pulling quality organic traffic through the content for the keywords it ranks for?
Option 1: (Total Monthly Conversions X AVG Conversion Value) – Total Cost Of Content
Option 2: Direct Content Marketing Benefits – Content Costs = Content ROI.
Simple Option: (Return-Investment)/Investment x 100
Content marketing can be implemented through various formats, including:
Social media posts
Improve brand visibility
Content marketing is a major aspect of SEO because the content you create often ends up being the same content you hope to have ranked in Google for the keywords you are pursuing. Google likes to rank high-quality content which is why great effort and strategy should go into all content you create so it can benefit your SEO the most.
Content Marketing is the process of creating and curating highly-valuable, topic-relevant, and in-depth content on a consistent strategic basis. The overall purpose of content marketing is to naturally attract and retain targeted audiences and to drive your intended leads/conversions.
Content Marketing is supremely important because it is one of the main ways you will establish trust with your customers, establish your authority in your industry, gain natural and meaningful exposure, and help your customers learn what they need to learn to progress through your sales funnel.
Don’t waste another minute mulling over disappointing data. Those numbers won’t improve until you improve your content — or better yet, until we improve it for you. Contact a Big Leap marketing specialist today to discuss your goals and determine whether or not we’ll make a good fit.
We Write For Results
We do so much more than put words on a web page.
Our experienced writers work alongside our SEO strategists to craft a content marketing plan that gets you the results you’ve been waiting for. Here are just a few examples of how Big Leap content makes a real impact.