A brand refresh is more than just an updated logo and a new color scheme. Refreshing a brand means refreshing everything about the marketing strategy—targeted keywords, messaging tactics, and the way companies interact with their customers. And when a new website launch is involved, that can produce significant drops in your organic traffic while Google rescans your site.
When Canopy came to Big Leap in 2020 for help with their brand refresh, they knew about these hurdles. But they wanted to optimize this opportunity to create vertical momentum for their business’s growth. In order to do so, partnering with a digital marketing agency was a must. In fact, it would drastically improve their chances for success.
Their decision paid off. Big Leap helped Canopy increase their organic sessions by over 25 percent compared to the previous year. Read on to learn how we accomplished this and more.