Everybody’s relationship with social media is different, but it’s no question that it has made its mark on society and the way in which we all operate. It influences how people communicate with each other, how news and information is distributed, and even how business reach targeted audiences. Whether you actively use social media multiple [...]
In a world where we rely on language for everything from Facebook statuses, restaurant menus, marketing, and news media, it is no surprise that writing is both important and intimidating. And most of this intimidation comes from the fact that we only see others’ writing as a final product. This means that while we may [...]
What's the purpose of blogging anyway? Is it to create an emotional connection with your audience? Yes, it can be. Your readers are going to love the stories you tell, and they'll be more likely to connect with your brand and keep coming back for more. And you've got to keep feeding them more of [...]
I grew up watching the Utah Jazz play basketball in the late 90s. This was their heyday, when they reached the NBA finals twice (only to be beaten by Michael Jordan’s Bulls). One of my favorite players was a shooting guard named Jeff Honacek (current coach of the Phoenix Suns). Hornacek had a signature move. [...]
If you think about how often Google changes its algorithms, you might want to also think about keeping up with internet marketing industry news and updates. After hearing about Google's "Pigeon" updating the local algorithm, I decided to increase my local search research habits. I would like to introduce you to four of the most useful [...]
Emoticons have been in the news lately. That’s right, those little smiley faces and frownies have been the subject of several high-profile studies concerning their psychological and social impact. And the main takeaway of these studies, it just so happens, is that emoticons may actually be a good thing, which raises two questions for me: [...]
After Google's Panda update, In January and February of 2012 Google sent out over 700,000 emails to webmasters informing them they were being penalized for their massive quantities of unnatural back links. Google suddenly went from a very permissive parent to a strict arm folding finger shaking authoritarian. I know that paints a rather crude [...]
Lately I have been digging deeper into my local SEO research. I joined the best Google+ communities and forums that are laser-focused on local search tactics; I have been following some of the experts in the local search industry, like the Local Search Dream Team; and it has been very satisfying to finally find the [...]
Off-target ads seem to be disappearing with all the tools that are now available, Facebook being at the head of the race. With so many users and a sense of openness online, Facebook has become like a cesspool of consumer insights. While they are doing it, and doing it well, there are many who have [...]