Instagram may have initially gained popularity as a photo-sharing platform, but today its value extends beyond its digital scrapbook capabilities.
With over 500 million daily active accounts worldwide, 80% of Instagram accounts belong to businesses, establishing itself as a respected networking and branding tool.
If you thought Instagram and business don’t mix very well, think […]
Facebook and SEO. SEO and Facebook. It may not roll off the tongue as easily as peanut butter and jelly does, but that doesn’t mean Facebook SEO can’t be a perfect match. With social platforms like Instagram, Snapchat, and Twitter quickly growing in popularity, Facebook continues to maintain its standing as the biggest and most […]
Peanut butter and jelly. Oreos and milk. Han Solo and Chewbacca. Just some of the world’s greatest combinations. But have you ever considered this powerful marketing combo—social media and SEO? To many business owners’ surprise, social media and SEO are not only connected, but, when paired together properly, can turn into a powerful integrated marketing […]
Social media marketing is no longer optional for most businesses in play today. With so many businesses battling for the diminishing attention span of consumers, there are a lot of businesses and organizations winning the hearts of their audiences one tweet, snap, and post at a time. But not every brand has social media figured […]
Are you an advertising agency that is looking to expand your online marketing service offerings to help better meet the needs of your clients? Hiring a white-labeled partnering agency may be beneficial for your business so that you can provide additional services such as Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Content Marketing, or Social […]
Digital marketing is a fast-paced, dynamic practice. Each month we put together a quick recap of the most important digital marketing news across SEO, PPC, content marketing, and social media.
Google lmproves Quality Score Reporting in AdWords
If you talk to a seasoned AdWords advertiser, you’ll quickly discover that they generally value higher Quality Scores over most […]
It’s not rocket science to figure out that social media is an essential part of your company’s marketing success. The average adult between ages 25-54 checks social media platforms on their phone about 17 times a day or more. This data makes social media an obvious channel to use to connect with current and potential […]
The discipline of digital marketing is one in constant flux. Each month we compile three to five pieces of the most impactful digital marketing news and share it with you so you can identify and deploy new and effective strategies!
LinkedIn Introduces Audience Matching
Image by Marketing Land
In an effort to catch up to Facebook (and to make more […]
It’s been 10 years since Facebook opened its doors to businesses. By the time Facebook allowed businesses to create pages it already had a significant user base of roughly 20 million users. Since then, Facebook’s user count has grown to 1.86 billion users (per Statista) and there are over 60 million business pages (per Venture Beat).
In […]
Blogging can be a very fun and exciting way to put your thoughts and ideas into the world. However, in order for the world to see your blog, there needs to be a level of commitment and strategy behind the whole operation. One of the best ways to put “the word” out there involves social […]
