Social media marketing is no longer optional for most businesses today. With so many battling for the diminishing attention span of consumers, there are a lot of businesses and organizations winning the hearts of their audiences one tweet, snap, and post at a time. But not every brand has social media figured out and many [...]
All of the social media sites had a superpower, Instagram’s would be engagement. Instagram images, after all, see about 23% more engagement on average than their Facebook counterparts, and the like button has clicked an average of 4.2 billion times per day. There’s a lot of momentum here, and the social proof can be so [...]
Social media is a powerful tool that allows us to connect with family and friends all over the world, at the click of a mouse. It’s changed the way we communicate and the way we stay in touch. You probably also know that social media isn’t just for personal connections – it’s also a powerful tool [...]
YouTube is one of the oldest social media platforms that’s still popular today, and it has incredible marketing potential for businesses looking to connect with their audience and establish brand awareness. The platform has more than 1.5 billion users who watch more than 500 million combined hours of video each day. A ton of video [...]
In the past, many would have said that Instagram was not a significant ranking factor for SEO primarily due to the fact that Google had no way to index or crawl the images or videos posted through the social platform because it was mostly java. However, with Instagrams recent algorithm update allowing ALT text, things [...]
As a new small business owner, it’s likely that one of the first things you did after buying your domain name was create a Facebook account. Why is that? Social media is, for better or worse, ingrained in our culture. It’s how we read the news, catch up with friends, and, fortunately for you, decide [...]
Facebook, the social media giant that has reigned king over the last decade, has been hard at work transforming its business model to better suit its users. A major part of this transformation includes showing less organic business-related content in viewers’ newsfeed. Facebook Founder and CEO Mark Zuckerberg released a statement earlier this year in [...]
Due to recent legal issues, Facebook has been hard at work transforming its business model to better suit its users. A major part of this transformation includes showing less organic business-related content in viewers’ newsfeeds. Facebook Founder and CEO Mark Zuckerberg stated earlier this year that Facebook’s algorithm would change to prioritize “meaningful social interactions” [...]
It’s no question social media is an essential part of your brand’s marketing success. As of 2018, 3.03 billion people use some type of social media channel - that’s almost half of the world’s population! As social media’s popularity continues to increase each year, it’s projected that a new user joins a social platform every [...]
