Assistance in Achieving Growth in Qualified Organic Traffic and Lead Volume

SEO & Lead Gen Case Study with Venafi

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Project Overview

Increase in Organic Sessions
Increase in Lead Flow
Keyword Positions Gained
Industry Cybersecurity
Value Provided SEO and Lead Generation.

Project Overview

Venafi pioneered the market in machine identity protection, with dozens of patents and hundreds of customers, including some of the largest companies around the world. Establishing a brand new market requires exposure, so Venafi came to Big Leap in 2016 for help in achieving steady growth in qualified organic traffic and lead volume.

We worked closely with Venafi’s marketing team to design a collaborative strategy, which worked even better than anticipated and continues to deliver and exceed campaign KPIs and business goals. For focus terms, keyword rankings increased over 3,000 positions, and we saw year-over-year organic session and lead flow growth of 105% and 152%, respectively.

Keep reading to see how Big Leap more than tripled Venafi’s web traffic, or contact our SEO specialists to find out how we can deliver results for your business.


Our Strategy

We began our campaign with an exhaustive technical SEO website audit, which achieved initial positive returns. Always on the lookout for ways to adjust strategies for even better results, we identified an opportunity to drive highly-qualified organic traffic through a vigorous content marketing strategy. We pushed hard, working with the Venafi marketing team to establish significant brand visibility using the following methods.

180+ Point Technical Website Audit

The foundation for Big Leap’s SEO strategy began with a comprehensive audit of Venafi’s site. We determined the right keywords to drive traffic growth, and identified and implemented profound improvements that resulted in increased keyword rankings.

Content Marketing Campaign

Our ambitious content marketing strategy was designed to establish considerable brand visibility by ranking on the first page for important educational and product-related keywords. Working with the Venafi marketing team, we identified the right keywords, created strategic long-form content, and optimized the correct on-page and off-page ranking factors to lock into first page rankings and the coveted answer box featured snippets.

With the right content marketing recipe, Venafi also experienced the benefit of double listings, ranking in Google’s answer box and positions right below answer boxes as well. These listings positioned Venafi as the clear and dominant authority leader in their industry and produced remarkable results in traffic.

The workflow was seamless, so long as we could keep up with them. There was no lack of initiative – we really felt as if they were just off-site branches of our team, as committed, or more, to our goals as we were.


The Results

Our strategies resulted in considerable growth in keyword rankings, organic traffic, and lead volume. Over the course of the campaign, keyword rankings increased 3,158 positions for our focus terms, and organic session and lead flow has seen growth year after year of over 100%. Venafi gained significant brand visibility, grew qualified organic traffic by tens of thousands of sessions, and increased the lead volume for their inbound sales team.

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Increase Traffic to Your Website

What would a significant increase in site traffic do for your business? Together, we can develop the right SEO strategies to make a difference in your company’s goals. Contact us today to find out exactly what we can do to help your company reach more of your market.