Understanding Better Business Bureau Reviews

Consumer reviews weigh heavily on what customers decide to purchase and why. Reviews and testimonials written by other customers are overwhelmingly trusted, especially when compared to paid, sponsored “reviews” or marketing media. 84% of people actually trust online reviews as much as their friends, and they trust the reviews significantly more than marketing content created […]

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How to Address Criticism in a Negative Review

  We all know that stomach-sinking, heart-stopping feeling that happens when we see a negative review pop up somewhere online that has less than kind things to say about our businesses. If you don’t, you almost certainly will at some point in your business’s lifespan. For one reason or another, there will be some client […]

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Why is it Important to have Positive Reviews?

When people are looking for a product or service, they want to know they can trust the company they do business with. Testimonials and reviews can help consumers or b2b customers establish that trust, and get over uncertainties they may feel during their decision-making process. Search Engine Land conducted research in which they found that […]

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