Today, customers hold more power than ever before. They may be the most informed consumers in history, with their easy access to extensive knowledge of products, services, and businesses. They also exert tremendous influence over the choices of other consumers. 88% of customers trust online reviews as much as recommendations from people they know and [...]
With the rise of social media, third-party review sites, blogs, and other digital platforms, your online reputation matters more than ever before. With over 95% of shoppers reading online reviews before making a purchase, your online reputation can be a significant business asset. But, unfortunately, many businesses find that it can also be a serious [...]
With over 750,000 franchises in the U.S., franchising is a long-standing, viable business model. A large part of the appeal is the opportunity for franchise owners to capitalize on established branding, reputation, and products from Day 1. A vital component to franchise success, according to the International Franchise Association, is consistency in maintaining and strengthening [...]
The direct selling industry has been going strong for years, with 118.4 million people involved and $193 billion in sales worldwide in 2018.
Maintaining your online reputation is an important part of any good digital marketing plan. In today’s world, your customers are almost always googling you before they make a purchase, so it’s critical to ensure that what they find in search engine results pages (SERPs) will incentivize them to continue down the sales funnel. One great [...]
Google just keeps on getting smarter and smarter, and as long as your site is well-optimized and thoroughly crawlable, they’ll be able to accurately determine what about 80% of your site is all about. 80% is pretty good, but it’s not perfect, so you can use certain tools called “schema markup” to provide Google with [...]