Maintaining your online reputation is an important part of any good digital marketing plan. In today’s extremely online culture, your customers are almost always googling you before they make a purchase, so it’s critical to ensure that what they find in search engine results pages (SERPs) will incentivize them to continue down the sales funnel. […]
Category: Reputation Management
How to Set Up Review Schema to Help Your Online Reputation
Google just keeps on getting smarter and smarter, and as long as your site is well-optimized and thoroughly crawlable, they’ll be able to accurately determine what about 80% of your site is all about. 80% is pretty good, but it’s not perfect, so you can use certain tools called “schema markup” to provide Google with […]
Read Some of The Funniest Reviews Online!
10 of the Funniest Reviews Online If you wanted to describe most online reviews in one word, you might choose something like “informative” or “helpful” or “useful.” Sometimes, though, there’s no other word to describe certain reviews than hilarious. A lot of people have a great sense of humor, and sometimes that shows up in […]
How to Get On the First Page of Google with Reputation Management
If you could have your website shoot to the number one spot in search results for every keyword in your industry right now, would you? Of course, you would. I know a lot of business owners who would give up their left hand (and maybe a couple of toes) to have that happen overnight. The […]
How Long Does it Take to Rank in Google
One of the questions the Big Leap SEO team gets the most often is “how long will it take for me to rank #1 in Google results?” The obvious answer to this oft-asked question is “it depends.” The ranking is affected by many factors – your industry, the amount of keyword competition, how quickly your […]
Understanding Better Business Bureau Reviews
Consumer reviews weigh heavily on what customers decide to purchase and why. Reviews and testimonials written by other customers are overwhelmingly trusted, especially when compared to paid, sponsored “reviews” or marketing media. 84% of people actually trust online reviews as much as their friends, and they trust the reviews significantly more than marketing content created […]
What are the Best Resources for Content in Reputation Management?
Your brand’s reputation is something that you must handle with care…especially when it comes to the internet. With the internet being so freely accessible to all, everyone has the opportunity to be a critic. And since you can’t please everyone, your business is bound to see some bad press sooner or later. Regardless of how […]
How to use Google Alerts to keep an eye on your online reputation
An important part of building a successful business is managing your online reputation. This means more than just checking how many stars you have on Yelp, it also incorporates tracking when your company is mentioned in the media, what your competitors are saying about your business, and how your customers talk about you on social […]
How to Address Criticism in a Negative Review
We all know that stomach-sinking, heart-stopping feeling that happens when we see a negative review pop up somewhere online that has less than kind things to say about our businesses. If you don’t, you almost certainly will at some point in your business’s lifespan. For one reason or another, there will be some client […]
3 Actionable Steps to Improve Your Online Reputation
Your company’s online reputation can be a great asset or it can be your biggest liability. What does a Google search for your company name return? Defamatory news and media, competitor attacks, bad reviews, and negative press releases can haunt you forever on the internet. That is unless you make a conscious effort to manage […]