PAID ADVERTISING
THAT PAYS YOU BACK

Paid advertising methods, like paid search and pay-per click (PPC), are two pieces of a strategic digital marketing puzzle. Let Big Leap put these pieces in place so your brand can gather as many qualified leads as possible in the quickest amount of time.
Watch Video
Gather More Leads

Let’s Talk About You.

WHAT IS PAID ADVERTISING?

THE HARD TRUTH ABOUT PAID ADVERTISING

When expertly executed, paid search and paid social have the power to generate leads at a level and speed you’ve never seen before.

80%

PPC ads can boost brand awareness by 80%. (Google)

$1

For every $1 spent on Google Ads, businesses can earn average revenue of $2. (Google)

70%

You are 70% more likely to convert site visitors with retargeted display ads than with regular display banners. (wishpond)

65%

65% of all high-intent searches bring in a PPC ad click. (Wordstream)

LET’S GET STARTED

WILL PAID ADVERTISING CURE YOUR PAIN POINTS?

Do you struggle with any of these?

paid advertising pain points
Not getting enough traffic and leads 2
Can’t find yourself on Google
Competitors passing you up
Need more business
Spending too much on paid ads

PAID SEARCH & PAID SOCIAL THAT DELIVER RESULTS

Our expert approach to paid advertising starts with realistic expectations and ends with a well-driven, full-funnel strategy. By communicating often and honestly with our clients, we help them understand what it takes to reach their desired goal.

We don’t waste time or money on outdated advertising methods that don’t work. We focus exclusively on paid media services that have proven to give our clients a high return on their investment.

Frequently Asked Questions

PPC (Pay Per Click) is an internet marketing tactic where businesses pay a fee each time one of their online ads are clicked. Unlike organic visits, with PPC advertising you are paying for visits to your site.

A PPC ad network is a platform that delivers ads to the users. Some common ad networks include: Google Ads, Bing Ads, Bidvertiser, Facebook Ads, RevContent, AdRoll, Twitter Ads, and LinkedIn Ads.

Ad spend or advertising spend, is your set yearly or monthly budget for your ad network. In most cases, businesses set an ad spend budget and then allot money to the different ad networks they utilize.

PPC budgets vary from business to business and can range from $100 a month to $10,000 or more. Before setting an arbitrary PPC budget, you should consider key variables such as industry competitiveness, search volume of targeted keywords, target audience, sales goals, and others.

PPC advertising if done correctly can offer your business several competitive advantages:

  • Higher conversions due to leads being further along the sales funnel
  • Concentrated targeting options not available with traditional advertising
  • Access to audience and campaign insights that can help with SEO efforts
  • Low barrier of entry and quicker implementation compared to traditional SEO efforts
  • PPC does not faulter amongst search engine algorithm updates

Cost for keywords are determined by several different factors, including:

  • Quality score
  • Click-through rate
  • Competitiveness
  • Ad rank / position
  • Seasonality
funnnel icon

FULL-FUNNEL STRATEGY

With a holistic, full-funnel approach that includes lead generation and eCommerce, we’ll guide your paid media strategy from start to finish and everywhere in between. This deep and wide-angle visibility pays off in profits worthy of the effort we put into it.

image icon

CONTENT CREATION

We keep up on the most current content creation trends that capture your target audience in the medium and place they prefer. We do this by creating landing pages, blog posts, ads, brand messaging, and product/service videos.

search icon

PAID SEARCH

When your audience uses Google, you want your company’s website to appear at the top of the search results page. Through paid search ads and PPC that appear on any search engine (including DuckDuckGo), we can help your page gain top ranking and drive significant traffic to your website.

display ad

DISPLAY ADS

With visually engaging ads that utilize video, GIFs, and shorts for sites like TikTok and YouTube, we can capture your audience’s attention even in a saturated market.

 

facebook icon

SOCIAL MEDIA ADS

Ads and stories curated for Meta, LinkedIn, Instagram, Twitter, Snapchat, Rumble, and other social media platforms are perfect for promoting your brand to members of your targeted audience.

native ads

NATIVE ADS

When you need a piece of writing in the form of an advertorial, an editorial, or a video, we create engaging, enlightening online content that can be published on your company’s blog to attract organic traffic over the long term.

retarget

REMARKETING & RETARGETING

We always follow up on leads through tiered retargeting techniques that remarket to your site visitors, past purchasers, and specialized audiences through text message, email, YouTube, TikTok, and Rumble.

LEARN & GROW: THE LATEST FROM OUR BLOG

LEARN MORE

HARNESS THE POWER OF PAID ADVERTISING

Here’s the thing about Big Leap:

We love long-term professional relationships based on trust and transparency. Let’s begin by getting to know each other better, chatting about your current situation, and discussing your paid search and social goals.

Get on a phone call with us, jump on Zoom or Meet, or let’s go to lunch!

Let’s Talk About You.