Paid advertising methods, like paid search and pay-per click (PPC), are two pieces of a strategic digital marketing puzzle. Let Big Leap put these pieces in place so your brand can gather as many qualified leads as possible in the quickest amount of time.
There’s good news—paid advertising can solve your pain.
PAID SEARCH & PAID SOCIAL THAT DELIVER RESULTS
Our expert approach to paid advertising starts with realistic expectations and ends with a well-driven, full-funnel strategy. By communicating often and honestly with our clients, we help them understand what it takes to reach their desired goal.
We don’t waste time or money on outdated advertising methods that don’t work. We focus exclusively on paid media services that have proven to give our clients a high return on their investment.
PPC (Pay Per Click) is an internet marketing tactic where businesses pay a fee each time one of their online ads are clicked. Unlike organic visits, with PPC advertising you are paying for visits to your site.
Ad spend or advertising spend, is your set yearly or monthly budget for your ad network. In most cases, businesses set an ad spend budget and then allot money to the different ad networks they utilize.
PPC budgets vary from business to business and can range from $100 a month to $10,000 or more. Before setting an arbitrary PPC budget, you should consider key variables such as industry competitiveness, search volume of targeted keywords, target audience, sales goals, and others.
Cost for keywords are determined by several different factors, including:
Ad rank / position
With a holistic, full-funnel approach that includes lead generation and eCommerce, we’ll guide your paid media strategy from start to finish and everywhere in between. This deep and wide-angle visibility pays off in profits worthy of the effort we put into it.
We keep up on the most current content creation trends that capture your target audience in the medium and place they prefer. We do this by creating landing pages, blog posts, ads, brand messaging, and product/service videos.
When your audience uses Google, you want your company’s website to appear at the top of the search results page. Through paid search ads and PPC that appear on any search engine (including DuckDuckGo), we can help your page gain top ranking and drive significant traffic to your website.
With visually engaging ads that utilize video, GIFs, and shorts for sites like TikTok and YouTube, we can capture your audience’s attention even in a saturated market.
SOCIAL MEDIA ADS
Ads and stories curated for Meta, LinkedIn, Instagram, Twitter, Snapchat, Rumble, and other social media platforms are perfect for promoting your brand to members of your targeted audience.
When you need a piece of writing in the form of an advertorial, an editorial, or a video, we create engaging, enlightening online content that can be published on your company’s blog to attract organic traffic over the long term.
REMARKETING & RETARGETING
We always follow up on leads through tiered retargeting techniques that remarket to your site visitors, past purchasers, and specialized audiences through text message, email, YouTube, TikTok, and Rumble.
We love long-term professional relationships based on trust and transparency. Let’s begin by getting to know each other better, chatting about your current situation, and discussing your paid search and social goals.
Get on a phone call with us, jump on Zoom or Meet, or let’s go to lunch!