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Message Match: The Secret to Effective PPC Advertising

Great marketing is all about meeting people’s expectations. Whether it’s a burger that looks like it did in the TV spot or a paid search ad that offers exactly what you were searching on Google for, we all want reality to match our expectations. In pay-per-click (PPC) advertising, we refer to this as “message match”. […]

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Smarter Google Shopping Campaigns

Running a Smarter Shopping Campaign: 6 Strategies for Success

  Many people falsely assume that every service in the Google AdWords product suite will behave in essentially the same fashion. The truth is that each individual product line found in AdWords (Search, Display, Video, Shopping, etc.) is completely different, and each needs to be optimized using completely different methods. For instance, the tactics and […]

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How Your Advertising Agency Can Benefit from a White Label Partner

What Should an Advertising Agency Look For in a White Label Digital Marketing Partner?

Are you an advertising agency that is looking to expand your online marketing service offerings to help better meet the needs of your clients?  Hiring a white-labeled partnering agency may be beneficial for your business so that you can provide additional services such as Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Content Marketing, or Social […]

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Digital Marketing News Roundup

Digital Marketing News Roundup – May 2017

Digital marketing is a fast-paced, dynamic practice. Each month we put together a quick recap of the most important digital marketing news across SEO, PPC, content marketing, and social media.   Google lmproves Quality Score Reporting in AdWords If you talk to a seasoned AdWords advertiser, you’ll quickly discover that they generally value higher Quality […]

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How to Do a Google AdWords Audit

PPC Audit: Diving Into Google’s AdWords

Are you considering auditing your Google AdWords account, but don’t know where to start? Whether your account is new or old, small or large, performing regular PPC audits can help ensure your campaigns continued performance.  Here, we discuss a few basic ways to take a deeper dive into Google AdWords. Step 1 – KPIs The […]

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Increase SaaS Leads with CRO

How to Increase Leads in the Competitive SaaS World with CRO

  Have you ever been asked the question, “how can we double leads without increasing our ad spend?” This question is common and gets asked frequently. For many digital marketers, the default answers may include something like: we’ll write new ad copy, add negative keywords, or lower the bids on a lot of our higher […]

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