What’s the Difference Between SEO and PPC Keyword Research?

If you’re new to pay-per-click (PPC) advertising, it can be tempting to simply add all of your SEO keywords as PPC keywords, create a few ads and press “go”.

That, however, would be a mistake.

While SEO and PPC keyword research have a lot in common, there are a few important differences between PPC and SEO that […]

By |April 26th, 2018|Categories: PPC, SEO|

Running a Smarter Shopping Campaign: 6 Strategies for Success


Many people falsely assume that every service in the Google AdWords product suite will behave in essentially the same fashion. The truth is that each individual product line found in AdWords (Search, Display, Video, Shopping, etc.) is completely different, and each needs to be optimized using completely different methods.

For instance, the tactics and insights used […]

By |July 6th, 2017|Categories: PPC|

What Should an Advertising Agency Look For in a White Label Digital Marketing Partner?

Are you an advertising agency that is looking to expand your online marketing service offerings to help better meet the needs of your clients?  Hiring a white-labeled partnering agency may be beneficial for your business so that you can provide additional services such as Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Content Marketing, or Social […]

By |June 22nd, 2017|Categories: Frequently Asked Questions, How To & Tutorials, PPC, SEO, Social Media|

Digital Marketing News Roundup – May 2017

Digital marketing is a fast-paced, dynamic practice. Each month we put together a quick recap of the most important digital marketing news across SEO, PPC, content marketing, and social media.

Google lmproves Quality Score Reporting in AdWords

If you talk to a seasoned AdWords advertiser, you’ll quickly discover that they generally value higher Quality Scores over most […]

By |June 1st, 2017|Categories: Industry News, PPC, SEO, Social Media|

Digital Marketing News Roundup – April 2017

The discipline of digital marketing is one in constant flux. Each month we compile three to five pieces of the most impactful digital marketing news and share it with you so you can identify and deploy new and effective strategies!

LinkedIn Introduces Audience Matching

Image by Marketing Land

In an effort to catch up to Facebook (and to make more […]

By |May 1st, 2017|Categories: Industry News, PPC, SEO, Social Media|

PPC Audit: Diving Into Google’s AdWords

Are you considering auditing your Google AdWords account, but don’t know where to start? Whether your account is new or old, small or large, performing regular PPC audits can help ensure your campaigns continued performance.  Here, we discuss a few basic ways to take a deeper dive into Google AdWords.
Step 1 – KPIs
The first step […]

By |February 13th, 2017|Categories: PPC|

How to Increase Leads in the Competitive SaaS World with CRO


Have you ever been asked the question, “how can we double leads without increasing our ad spend?” This question is common and gets asked frequently. For many digital marketers, the default answers may include something like: we’ll write new ad copy, add negative keywords, or lower the bids on a lot of our higher cost […]

By |November 10th, 2016|Categories: Conversion Optimization, Digital Marketing for SaaS, PPC|

The RLSA-Focused AdWords Strategy for SaaS Companies

What portion of your PPC budget are you spending on Remarketing List for Search Ads (RLSA) right now? Here’s the important follow up question: why that amount? The purpose of this post is to convince you to spend as much as possible on those RLSA campaigns — even if that means pausing many of your […]

By |November 3rd, 2016|Categories: Digital Marketing for SaaS, PPC|

Digital Marketing News Roundup – October 2016


Google Announces Mobile-First Index
Google fueled the mobile marketing craze mid-October by announcing that in coming months it will begin a mobile-only index of the web. This index will be used in Google’s primary index of the web and should come as no surprise with nearly 60% of Google searches coming from mobile devices.

If your […]

By |November 3rd, 2016|Categories: Industry News, Industry News & Updates, PPC, SEO, Social Media, Web Development|

PPC for SaaS Companies: 8 Game-Changing Tips for PPC Organization & Strategy

Running paid search for a SaaS company has its own unique set of opportunities and challenges, much like any product or vertical. No two PPC campaigns are quite the same and there is no single magic path that leads to universal optimization nirvana. However, through years of working with SaaS companies we’ve put together this […]

By |October 31st, 2016|Categories: Digital Marketing for SaaS, PPC|