Message Match: The Secret to Effective PPC Advertising

Great marketing is all about meeting people’s expectations. Whether it’s a burger that looks like it did in the TV spot or a paid search ad that offers exactly what you were searching on Google for, we all want reality to match our expectations. In pay-per-click (PPC) advertising, we refer to this as “message match”. [...]

By |2019-08-09T18:56:20-06:00June 26th, 2018|Categories: PPC|Comments Off on Message Match: The Secret to Effective PPC Advertising

What’s the Difference Between SEO and PPC Keyword Research?

If you’re new to pay-per-click (PPC) advertising, it can be tempting to simply add all of your SEO keywords as PPC keywords, create a few ads and press “go”. That, however, would be a mistake. While SEO and PPC keyword research have a lot in common, there are a few important differences between PPC and [...]

By |2019-08-09T18:56:22-06:00April 26th, 2018|Categories: PPC, SEO|Comments Off on What’s the Difference Between SEO and PPC Keyword Research?

Running a Smarter Shopping Campaign: 6 Strategies for Success

  Many people falsely assume that every service in the Google AdWords product suite will behave in essentially the same fashion. The truth is that each individual product line found in AdWords (Search, Display, Video, Shopping, etc.) is completely different, and each needs to be optimized using completely different methods. For instance, the tactics and [...]

By |2019-08-09T18:56:29-06:00July 6th, 2017|Categories: PPC|Comments Off on Running a Smarter Shopping Campaign: 6 Strategies for Success

What Should an Advertising Agency Look For in a White Label Digital Marketing Partner?

Are you an advertising agency that is looking to expand your online marketing service offerings to help better meet the needs of your clients?  Hiring a white-labeled partnering agency may be beneficial for your business so that you can provide additional services such as Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Content Marketing, or Social [...]

By |2019-08-09T18:56:29-06:00June 22nd, 2017|Categories: Frequently Asked Questions, How To & Tutorials, PPC, SEO, Social Media|Comments Off on What Should an Advertising Agency Look For in a White Label Digital Marketing Partner?

Digital Marketing News Roundup – May 2017

Digital marketing is a fast-paced, dynamic practice. Each month we put together a quick recap of the most important digital marketing news across SEO, PPC, content marketing, and social media.   Google lmproves Quality Score Reporting in AdWords If you talk to a seasoned AdWords advertiser, you’ll quickly discover that they generally value higher Quality [...]

By |2019-08-09T18:56:30-06:00June 1st, 2017|Categories: Industry News, PPC, SEO, Social Media|Comments Off on Digital Marketing News Roundup – May 2017

Digital Marketing News Roundup – April 2017

The discipline of digital marketing is one in constant flux. Each month we compile three to five pieces of the most impactful digital marketing news and share it with you so you can identify and deploy new and effective strategies! LinkedIn Introduces Audience Matching Image by Marketing Land In an effort to catch up to Facebook (and [...]

By |2019-08-09T18:56:30-06:00May 1st, 2017|Categories: Industry News, PPC, SEO, Social Media|Comments Off on Digital Marketing News Roundup – April 2017

PPC Audit: Diving Into Google’s AdWords

Are you considering auditing your Google AdWords account, but don’t know where to start? Whether your account is new or old, small or large, performing regular PPC audits can help ensure your campaigns continued performance.  Here, we discuss a few basic ways to take a deeper dive into Google AdWords. Step 1 – KPIs The [...]

By |2019-08-09T18:56:30-06:00February 13th, 2017|Categories: PPC|Comments Off on PPC Audit: Diving Into Google’s AdWords

How to Increase Leads in the Competitive SaaS World with CRO

  Have you ever been asked the question, “how can we double leads without increasing our ad spend?” This question is common and gets asked frequently. For many digital marketers, the default answers may include something like: we’ll write new ad copy, add negative keywords, or lower the bids on a lot of our higher [...]

By |2019-08-09T18:56:35-06:00November 10th, 2016|Categories: Conversion Optimization, Digital Marketing for SaaS, PPC|Comments Off on How to Increase Leads in the Competitive SaaS World with CRO

The RLSA-Focused AdWords Strategy for SaaS Companies

What portion of your PPC budget are you spending on Remarketing List for Search Ads (RLSA) right now? Here’s the important follow up question: why that amount? The purpose of this post is to convince you to spend as much as possible on those RLSA campaigns -- even if that means pausing many of your [...]

By |2019-08-09T18:56:35-06:00November 3rd, 2016|Categories: Digital Marketing for SaaS, PPC|Comments Off on The RLSA-Focused AdWords Strategy for SaaS Companies