Tumblr, the popular micro-blogging site, has been acquired this week by Yahoo to the tune of a reported 1.1 Billion dollars. Fans and frequent users of the website are wary of the acquisition and what it means for the future of the popular social media network.
Tumblr the Traitor
Yahoo has been struggling to re-vamp and strengthen their brand since they got lost in the Google-verse and Facebook storm that descended on the internet a decade ago.
This acquisition just might bring them back into the good graces of the younger, savvy generation of social media users. It could also kill Tumblr.
Many users have begun posting on Tumblr and other social media sites in response to this change. Some users feel betrayed by Tumblr while others are speculating about the death of the social media standard.
Don’t Worry, Be Happy
Both the CEO of Yahoo and the CEO of Tumblr have promised that this transition will not change the application and that the devoted users will not be disappointed by any changes made.
Yahoo CEO, Marissa Mayer has “promised not to screw it up.” While Tumblr CEO, David Karp, has promised that Tumblr is “not turning purple” and assures users that the mission and the direction of the company will not be changing, but will be enhanced by the additional resources provided by the transition.
At this point it is really just a waiting game to see what effect this change will have on both companies. Other popular blogging sites have seen an bump in activity since the announcement, but only time will tell if this will prove to have been a wise choice.
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