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Many business owners have a lot of questions about how beneficial social media and SEO is for their small business. The cautious approach they take is generally merited, particularly because they didn’t grow up seeing Internet marketing as a way to grow a client base. However, with social networks, like Facebook, who have over a billion daily active users, it makes a lot of sense to reach out to consumers who spend a lot of their down (and working) time online.

Why Pinterest?

Pinterest is a social network that businesses would be wise to utilize. Here are a few reasons why this is the case:

1. Internet behavior has shifted from people searching for specific terms and keywords to “discovering” things by a free-form method. People like to search through Pinterest not just for information, but inspiration. Often they do so before they have any intention of paying for a particular service or product. Because of this, you can get great brand exposure by creating quality image-heavy content that people can re-pin on their own boards. Also, as if it were an added bonus, when companies properly optimize their Pinterest pages, they will show up in Google keyword searches as well. Nailed (or should I say pinned?) it.

Your business needs a piece of the Pinterest pie.2. Something that every small business owner thinks about when launching a new marketing campaign is, “Do I have the money and time for this?” The great thing about social media, and particularly Pinterest, is the time involved is low and the money involved is even lower. With a few minutes of pinning, categorizing, and tagging a day, there is little else you need to worry about. You don’t need to spend a bunch of time of managing comments and friending people. All you need to do is promote your content on your own time.

3. One of the difficult things about having an online presence is having to take the time to create new, original content. With Pinterest this isn’t exactly the case. You’re not creating your own content, but rather you are expressing your brand through content you have found online. This spares you the time of having to make your own content, and you can still increase your brand awareness by building relationships with people online by re-pinning content that they have already created or pinned.

4. All this being said, it is completely possible to create an online community simply by re-pinning what other people have pinned. This is similar to the way some Twitter users have been able to build large followings by re-tweeting other people’s tweets.

We Can Help With That

Even if you are unfamiliar with the workings of Internet marketing, you can still use Pinterest to share experiences and your expertise on your particular industry. If you have questions about how Pinterest could be of use to your business’ online presence, Big Leap has several social media experts who are more than willing to help your business and answer your questions.

photo credit: ShardsOfBlue via photopin cc

Jamie Bates
Online Marketing Director