Why is Facebook so Blue?

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When you think of Facebook, you are likely start thinking in blue. The login page is blue, names and links are blue, ads are blue, and all of the

thefacebook from its early days
thefacebook from its early days

buttons on Facebook are blue.

Even from its very beginning Facebook has been blue. In 2004 when Mark Zuckerberg first launched “thefacebok” which was available only to students who had an .edu email id, everything about it was blue.


Why Blue?

Over the years Facebook has made some immense changes and added some amazing features (the most recent change is the addition of #hashtags). It has grown from a small intercollegiate network to the largest social network in the world and is used by millions of people every day. Through all of this change however, the one thing that has remained constant is its overwhelming blue color.

Although research shows that blue is the perfect color for Facebook and similar sites (see below) the reason that Facebook has remained so blue is actually quite simple:  Mark Zuckerberg is colorblind. A few years ago he took an online test and realized he is red-green color-blind. In an interview with the New Yorker, Zuckerberg explained, “Blue is the riches color for me-I can see all of blue.” So it’s that simple, Facebook has remained overwhelmingly blue because Zuckerberg can see it.


Facebook Login Page Now
Facebook Login Page Now

Blue in Marketing

In his article “Why is Facebook Blue? The Science Behind Colors in Marketing” Leo Widrich explains how different colors can affect how we use the internet. Several studies have been conducted which show that different colors are better for different types of websites. Blue, it is believed, creates a sensation of trust and security and is good for banks and businesses that require personal information-like Facebook.

Others have claimed that blue (and green) are good to use because they don’t distract viewers like other colors can. In fact, they can even have a soothing “Nirvana” effect upon the brain making those sites more enjoyable to use.

Whatever the case may be, it is likely that Facebook will remain blue for a long long time, or at least as long as Mark Zuckerberg is still in charge.

Jamie Bates
Online Marketing Director