Every stream and every lake, every babbling brook and raging river, hold within them one fish.  Just one fish that is so massive, fat, well-girthed and scarred by past angler’s lures and flies that they receive a name, Wilbur or Jaws for whatever reason being the most common, and it is given to them by the fishermen that have seen their colossal flash in the water.

The pursuit of these fish worthy of a name drives me every summer to the banks of wilderness rivers.  This year found me on a small tributary of the Clearwater River in northern Idaho, hunting again with my fly rod for a fish with a name.



The third day into my week long retreat found me eating lunch on the far bank of the river under the shadow of a wooden pack bridge.  A calm breeze rolled off the water and cooled my sweat-strewn face as I gazed at the widespread rapid flowing in the river in front of me.

The rock I inhabited while I munched on my lunch of crackers and cheese was home to a number of large ants that went about their busy schedule of collecting and filing for their queen.  One was so unfortunate as to make his way up my pant leg and past my knee, into what I call the no fly zone as any critters that make it past that point are no longer welcome.

With a flick of my finger the ant went sprawling through the air and landed in the hastening current before me.  As is the custom of most dry fly fishermen, my eyes naturally watched the swimming ant as the river snatched it down the rapid and into a stilled side pool created by a massive boulder lodged in the water.

In an instant the slow churning pool exploded in shards of broken river water, a gaping snub-nosed mouth engulfing the insect before diapering into the blue below with a forceful whip of its tail.  Crumbs and chunks of cheese fell from my stalled mouth, drooping from awe at the sight of the titanic trout.

Without thought I scrambled to my feet, snatched my fly rod, and with a roll cast, tossed my sized sixteen Joe’s Hopper out into the current.  Like the ant it was snatched downstream and into the waiting pool.  But unlike the ant, which floated enticingly atop the water, my hopper was sucked under by the fly line still caught in the current.  Over the next few days I returned many times to this same spot, but could never land the fish.

Fishing With SEO Bait

In fishing, as in life, specific techniques and strategies can be used to promote success.  When a fisherman’s fly floats downstream, it is imperative that the presentation of the fly is perfect as to mimic the way a real fly would harmlessly drift atop the water; and, by so doing, induce a strike from a curious fish.
Astoundingly similar is the technique used by our SEO team to ensure the success of our clients in landing customers to their sites.  Just as a well presented fly invites and entices a hefty trout, so too does a well presented SEO campaign invite and entice online customers to navigate to the landing page of our client’s websites.  The success of our SEO work results in our clients rising above their completion on search engines like Google, floating their company name in front of more potential consumers than was possible before.

My multiple attempts at luring Behemoth, as I dubbed him, from his home in a still pool under a pack bridge never panned out because of my inability to present my fly properly.  The current and my line combined to make my fly appear unnatural and undesirable.  If, however, I would have been able to float atop the water as a real insect would have, perhaps a happier ending to my story might have transpired.