Google recently announced that they had updated their AdWords tool to show certain ads over others. The algorithm for deciding which ad to display has been changed in order to account for Google AdWords Extensions. After this update, those ads with extensions will be shown over those without extensions.
Now that you know that Google ads with extensions will be shown over those without, what are these extensions and how do you install them? If you’ve been following the blog, you’ll know what “rich snippets” are. If not, check out “How to Use Google Data Highlighter” and discover what rich snippets can do for you, and how they can help your search rankings and CTR (click through rate).