[It is] innocuous at worst and beneficial at best.” With this, the United States Copyright Office declared unlocking or “jailbreaking” your mobile device from it’s purchased provider legal. This allows users to install unapproved software under the Digital Millennium Copyright Act’s (DMCA) fair use provisions.
Naturally Apple is not too thrilled about this legalization. Yesterday a company rep stated that their “goal has always been to insure that our customers have a great experience with their iPhone” and that it knows “that jailbreaking can severely degrade the experience.” With this new legalization, Apple fears harm to their reputation.
Although it is written in Apple’s iPhone Software Agreement that you are not to “modify” the iPhone software at all, or to reverse-engineer it, in February on 2009 (before this law was legalized) over 400,000 iphone owners had already “jealbroke” their devices.
What is considered to some a side note to this, but is more exciting to me:
The US Copyright Office also legalized remixing videos on YouTube, pronouncing it not a violation of DMCA if using excerpts from DVDs for the purpose of criticisms or comments. It seems this allows for a whole lot more good and bad youtube videos and a whole lot more vocalizing of freedom of voice and expression. And social media marketing services have more to work with now!
Back in 2008 at the Chicago SEO Conference, Stanford Law School Professor Lawrence Lessig, stated that the Copyright laws needed to be changed and updated for the new social media and world and it appears that he was right. Hear what he had to say:
Now get working on your Social Media Marketing Services with a new youtube remixes to help your business today.