If you have a website and you’re looking for more exposure, implement a schema. It doesn’t really matter what kind of website you have. Have you ever thought of something nifty, only to have someone tell you “There’s an app for that”? Schema is the same way. If you’ve ever said “Gee, I sure wish there was a way to help search engines better understand this part of my website” then odds are – there’s a schema for that.
A schema is a standardized markup vocabulary that is recognized by search engines. Schema.org provides an assortment of schemas that webmasters can use in on-page markup. Defining certain information using a schema makes it easier for search engines to provide users with more relevant results – your results.
For example: let’s say that I want Google to more easily recognize my website as one for a local branch of a larger organization. There’s a schema for that. By making use of the “branchOf” and “openingHours” properties, along with others, you can help search engines recognize those aspects of your business.