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In every Twitter feed you’ll find the guy or gal who will just not stop tweeting.  Sure they may be entertaining at times, but it gets old fast.  This may not sound like a problem; after all, isn’t that what Twitter’s for? Unfollowing them seems a bit harsh, but what can be done?  Mute them, Twitter style.

What is it?

Twitter’s newest feature allows you to “mute” people or companies you follow.  According to Twitter’s blog, “Mute gives you even more control over the content you see on Twitter by letting you remove a user’s content from key parts of your Twitter experience.”

This means that their tweets and retweets will not show up in your timeline.  It’s almost as if the block feature and the unfollow feature had a baby.  They can still @ reply you and send you direct messages, but that will be the extent of their engagement.  The best part is they won’t know you’ve muted them and you can unmute them at any time.

Why would I use it?

First Church of Twitter: A place for everyone to preachSome people just do not have the stomach for unfollowing people, particularly if they interact outside of Twitter (it would be hard to unfollow Uncle Lester no matter how many times he rants about “kids these days”).  This can be a tactful way to remove people from your Twitter world without them knowing.

People sometimes go a little hog-wild with the tweets.  During the NBA playoffs, Super Bowl, World Cup, Olympics, etc. some people seem determined to fill your timeline with statistics, pictures, and rants you honestly don’t care about.  Election would also be a good time to mute some people.  Just remember to unmute people after the tournament, season finale, etc. is over!

Twitter mute seems like a great way to ignore pesky tweeters without risking the potential backlash that could come from unfollowing someone.It will soon be available to Tweeters regardless of location or device.  If you’re new to Twitter and this is a bit too much information, you can read about the Twitter basics here.

How will this affect social media marketing?

Here at Big Leap, we offer many different digital marketing services so we’re curious to see how this will affect the internet marketing industry. Will people mute companies and thereby limit their reach and advertising power? Only time will tell.


Jamie Bates
Online Marketing Director