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Do you struggle to squeeze information into just 140 characters? I don’t know about you, but I often find it difficult to make a point in such few words. This limitation is one of the few reasons why using Twitter as a small business owner can be somewhat difficult. Sometimes what you need is a little more leeway. Well, that’s actually possible. Just a few months ago, Twitter rolled out Twitter Cards to help mitigate this problem.

Twitter Cards Explained

example of a summary CardTwitter Cards is a new advertising and promotions tool that allows users to display information in a more prominent, visual manner. It is basically a way of expanding tweets, giving businesses with websites the ability to present their content in a more engaging way on   Twitter. Twitter Cards helps you richly represent your content within tweets across the web and on mobile devices. When users expand tweets containing these Cards, they are able to see content previews, images, videos, and more. This gives users greater context and insight into the URLs shared in tweets, which in turn, allows Twitter to send more   engaged traffic to your site or app.

How They Work

Twitter Cards link to the URLs on your webpage through meta tags. When you tweet a URL with these meta tags, Twitter is able to fetch the Card information from your website. You have the option of creating a unique Twitter Card for each link on your website, and you have a few options from which to choose:

  • Summary Card. The Summary Card is the default Card, designed to give the reader a preview of content before clicking through to your website.
  • Photo Card. This Card features an image at the forefront of the tweet.
  • Gallery Card. The Gallery Card allows you to represent a collection of photos within a tweet. This informs the user that there is more than one image available at the designated URL.
  • App Card. This Card provides a way to represent mobile applications and to encourage downloads. The App Card highlights certain attributes of the app, such as price and rating.
  • Product Card. The Product Card is a way to represent retail items and to drive sales. This Card is designed to showcase your product and the attributes you wish to highlight.
  • Player Card. The Player Card is used for streaming audio, video, and slideshows, and allows you to include the media directly in the tweet.

Getting Started with Twitter Cards

To create a Twitter Card, follow these four simple steps:

  1. Review the documentation for the type of card you wish to implement.
  2. Add the relevant meta tags to your webpage.
  3. Approve your URLS by running them against the validator tool. Some Card types, including the Player Card and the Product Card, may take longer to approve.
  4. After approval, tweet the URL and you’ll see the Card appear below your tweet.


Twitter Cards can prove to be a useful tool by driving more engaged traffic to your company website. Explore this new feature and let us know how you like it.

Jamie Bates
Online Marketing Director