It seems like almost every company imaginable has some presence on Facebook. The problem with most of these businesses is that they may have a Facebook Business Page, but they do nothing with that page. Facebook is a great social media medium to reach new and existing customers, but reaching alone won’t cut it. Here are the Top 5 Facebook Business Pages with a quick summary of what they are doing that separates them from the rest of the crowd.
|5. Ben & Jerry’s
Ben & Jerry’s Facebook Page does a great job of actually interacting with its fans. They have at least a weekly update, which is a little low, but still not terrible. The great thing about Ben & Jerry’s page is that they actually give out informationOne thing that this page could do better would be to have a custom landing tab
Coca-Cola’s Facebook pageis simplistic and easy to understand. Right off the bat they hand you a custom welcome page that launches you right into their application. You know exactly what you’re getting out of this page and if you love the drink, you’ll love the page too.One thing Coca-Cola fails to do is give useful information
Starbuckshas an application for its customers to see their account while still on Facebook. They can see if they have enough money to go and get that coffee that they’ve been craving for a few hours.The welcome page is simplisticand launches you into the application just like Coca-Cola’s page does.Starbucks does a great job of providing useful content, but often lacks a piece of personality.
Pringlesis on the ball, literally. They have just created a Pringoooals app to help you get excited about the world cup. This company is doing a great job of keeping up to date with current events and utilizing them to bring people back to them.They also provide useful informationOne other great thing that Pringles does that we haven’t seen so far with the other top businesses is ask questions. These questions get people excited and let them know that Pringles cares about what they think.
|1. Pizza Hut
Pizza Hut does everything right. First off, their landing page throws you right into an application where you can actually order their product right from Facebook. They also use the hype from their iPhone app to show people how much fun it is to make a pizza while sitting at your computer.Their posts are useful, but could use more questions and interactions with the fans, but overall with their ‘make a pizza’ app, they come in first place.
If you have any questions about how to make your social media optimization services more effective, or simply want to know more about Facebook Business Pages, Big Leap is here to help.