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Apple's CEO Tim CookWith the resignation of Steve Jobs from one of the most exciting positions in the business world, the question surfaced, who would be the new CEO? Apple wasted no time in announcing that Steve Job’s replacement would be Tim Cook, Apple’s former Chief Operating Officer. So why Cook?

Cook, who is now 50 years old, has been with Apple for the last 13 years. He has twice already stepped in for Jobs to run the company. Once in 2004 for two months when Jobs had surgery for pancreatic cancer, and again in 2009 for a liver transplant. Cook has also been running the day-to-day actions of Apple since Jobs took a medical leave of absence in January. One thing is sure, he definitely has the experience. Apple's CEO Tim Cook

Tim Cook has been described as a very tough leader, often said to be quiet and calm. He has been said to “shred” employees when things don’t get done right. Cook starts his day off by sending emails to his coworkers at 4:30am, he comes in early and leaves late.

In Cook’s email to the Apple team he said, “I want you to be confident that Apple is not going to change.” This has to be good news for all of us Apple lovers. However, only the following years will tell how true to that statement he remains.


Jamie Bates
Online Marketing Director