So where should you be focusing your energy when it comes to local search tactics? What should you be doing to get your business ranking higher in the Google local search results? Well the answer to that question has changed over the years, and is still evolving.

In the video below, David Mihm, the Director of Local Search Strategy at Moz, gives a chronological explanation of local search tactics implemented from the 1990’s to the present.  From title tags and links, to citations and location data, to reviews, and recently to the social aspect from Google+ Local, we see how the local algorithm changes through the years while still upholding each preceding local search tactic. This video will give you a better idea of how local search works.

The Evolution of the Local Algorithm

Austin Lund
Digital Marketing Specialist (Local)
Austin Lund is a Local SEO specialist at Big Leap. He is on his 6th year in the local search industry and is amazed at all the changes that have taken place and still continue to take place. He gives a special thanks to the Local Search and Local Search Pros Google+ communities for all the local search knowledge they give so freely. Outside of his job, Austin likes to sing professionally, swim competitively, play basketball, and watch movies.