The Great Facebook Purge

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Facebook LikeFacebook’s fake like purge is not exactly something everyone is talking about. Give me time, however, to define “everyone.” Everyone equals 7 billion people. For all of Facebook’s accomplishments, occupying the minds and mouths of everyone in the world isn’t one of them.

However, there is small group of people who are feeling a few of the effects. Celebrities across Facebook (look at me talking like it’s the globe) were subject to the Almighty Zuckerburg as Facebook began cracking down on fake likes for brand pages—an attempt to increase the integrity of the behemoth social media website.

JB and the Red Scare

Facebook Fake LikeAmong the notable names were Lady Gaga, Justin Bieber, and Rihanna. Hopefully they weren’t too pricked in their egos when they saw that simple games like Texas Hold ‘Em lost three to five times more fans—198,344—and lost an equal percentage. At least justice exists in this world (you won’t be believe this, but I’m not a Bieber fan—crazy I know).

 Don’t feel too bad for ole’ JB. Facebook announced that brand pages which would be purged would lose less than 1% of their fan base.  Up to this point, that has been the case. The Great Purge has now come and gone like the Red Scare, leaving slightly less people dead and bloodied along the way.

A Last Ditch Effort

My fellow Facebookers (and by that I mean Lady Gaga), I don’t want to see any more people get hurt. From now on I implore you to create Facebook posts that encourage user involvement.

 I know. I’m dramatic, right?

Jamie Bates
Online Marketing Director