Over the last decade, Google has made internet search an integral part of our society. Hundreds of millions of searches are done every day on the Google search engine. From an economic standpoint, billions and billions of dollars of revenue are produced because of the connections Google creates between businesses and consumers. With Google in this position of influence, what should we expect from them in the future?
How Does Google Make Money?
Despite what they say, Google is not around simply to create a meaningful user experience for those surfing the internet. It’s here to make money – and lot’s of it. The future of Google will depend on what path will bring in the most profit for them.
In 2010, Google earned $29.32 billion in revenue, up 24% from 2009. Of this revenue, 96% came from advertising, both in search and on their vast display network. Search is their bread and butter; PPC advertising is what brings home the bacon.