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Guest Blogging was all the rage in the last year and looks to take an even bigger role in this upcoming year for the SEO Internet Marketing scene.  If you are new to Guest Blogging or a seasoned veteran, reviewing the basics is always good to maximize your website.

What is a Guest Blog?

So let’s get down to the basics: What is a Guest Blog?  A Guest Blog, or Copywriting, is a well-written article that is posted on another blogger’s website.  This creates a win-win situation. You get a bigger audience and a quality back-link to your website, and they get more content on their website.

Build your Audience like a Neon Green T-shirtLet me provide an example: Imagine you run a unique neon green t-shirt business.  If you wanted to expand your audience, one tool would be to give a couple of shirts to friends, businesses, or local sports teams that a lot of people will see.  Then, when people see those shirts they will wonder where they came from, and seek to buy one as well.  Those neon green t-shirts are like Guest Blogs for online marketing.

Why is it Important?

Not only does Guest Blogs allow more people to find your website, it also helps in SEO rankings.  Google looks for quality back-links and content that add to the conversation on-line.  If you can post on other’s websites with relative and good information, Google will reward you with being higher on their search engine!

It is well worth your time and effort to get an article posted on someone’s website.  However, there are some things that you need to keep in mind in order to maximize your efforts and get the most out of Guest Blogging.

Best Practices

First choose a Blogger’s site that is quality and has a high page rank.  To find this, I would recommend a plugin for your web browser that allows you to see the back-links and page rank of the site.  Another good indication of the quality of their blog is to see if people are commenting on already posted blogs and if the blogs are being constantly uploaded.

Make Guest Blogging work for youNext, make sure to write good content. Something to consider while writing is develop content that will inspire action. If you are going to take the time to write a blog, then do it right!

Finally, establish a connection with your Guest Blogger.  Ask questions and comment on the articles that he or she has written.  Building rapport is a major factor if you want to get published on someone else’s website.

To Sum Up

Guest Blogging is an important part of boosting your website and getting yourself out into the Internet world.  Find the right place to post and write to that audience.  Most importantly, you are going to have to try many different Guest Bloggers to find the right fit for you.  So don’t be discouraged if your first one fails. Try, try again!

Happy posting!
Photo Credit: Robbert Wan Der Steeg via Photopin cc

Jamie Bates
Online Marketing Director